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Reed Specialist Recruitment
,
London, Greater London
Paid Search Manager
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
The Role You will be required to: Working with our paid search agency to run efficient, highly profitable paid search campaigns, optimised towards varying KPI’s by intent/business area Own and deliver data-driven, performance paid search strategy for the acquisition of B2C (and potentially B2B) audiences Work with Marketing Analytics to forecast, set, manage and optimise multi-million pound budgets across various platforms Work with Marketing Analytics to advise and refine reporting, optimisation and attribution, including in-depth analysis of CAC, LTV, CPA and ROI of all activities ensuring maximum efficiency Ensure the business remains at the forefront of any relevant new betas and technologies by coordination with various internal and external partners Demonstrate a growth mindset Define the planning process and reporting cadence, to effectively leverage insights and drive improvements in marketing performance Carry out reporting using your advanced Excel abilities and using BI tools (ideally Looker, GA360, Appsflyer) Develop formulas and build reports with a meticulous attention to detail Understand and execute Google Ads Scripts Relay performance, data and strategies to senior leadership team as part of a digestible narrative Work within cross functional teams, including Analytics, Data Science, BI, Product, Finance and Sales Facilitate knowledge sharing, on a company wide basis Join REED - Our Values, Your Values; Our Future, Your Future Proud winners of: 1 Recruitment Agency Glassdoor Best Places To Work 2018 Glassdoor Top CEOs 2019 The JobCrowd Top Companies For Graduates To Work For 2018/19 All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. REED is an equal opportunities employer. We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity. We are a MINDFUL EMPLOYER and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria.