Head of Digital Commerce

AllSaints ,
London, Greater London
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Overview

Job Description

We are looking for a Head of Digital Commerce to our global digital function. This is a pivotal role, reporting to the Global Digital Director. As the head of our online trading/digital commerce function, you will have full responsibility for the digital P&L for AllSaints.com. You will be accountable for our own online channels and setting the benchmark of best in class standard for our global operations. You will be expected to own and deliver the set business growth plans through eCommerce trading, planning of content, managing workflows, delivering projects and customer communications. As a key member of the digital senior leadership team, you will be tasked with balancing global requirements with local customer facing and commercial objectives. WHAT WILL I BE DOING? + Responsible for defining and driving the strategy along with the Digital Director for the global e commerce business in order to achieve sales objectives while preserving and building the brand integrity. + Full responsibility for online P&L, analytics and reporting. + Planning and executing marketing and promotional calendar, driving sales and margin, improving average transaction size, and order frequency. + Identify required site updates to improve site performance and drive sales/ margin. + Ensure alignment with global vision whilst maintaining local relevance. + Ensure alignment with regional/ local retail marketing strategy and activation plans. + Driving agenda as key leadership team for mobile and web site optimisation, technical and aesthetic, navigation, performance and functionality to positively impact e commerce efforts. + Alignment of inventory demand, and sales plan through accurate forecasting with finance and supply chain. + Driving the digital growth for business. + Understanding and leading the commercial drivers for the business eg traffic, conversion. + Responsible for developing and executing trading strategies to drive performance and achieve sales and profit targets, whilst working effectively with product teams to manage the online lifecycle of products and availability. + Maximise the sales & profit potential of the digital sales channels through commercial understanding of product, customer and internal capabilities, whilst maintaining the brand image and not compromising total company profits. + Ensure the entire business is coordinated and aligned behind the online trading priorities. + Manage the monthly/annual sales and business reports providing detailed analysis on key business metrics including site performance, conversion rates, sales by product and all digital channels. + Actively lead and coach your team of managers and dedicated team members, through growth and development opportunities to maximise engagement whilst achieving department targets. + Commercially savvy, forward thinking, incredibly pro-active and have the agility to be re-active when necessary. + Experienced in ecommerce with a strong understanding of how large scale ecomm teams work + Experienced in merchandising with strong online trading skills + Previous experience of managing large teams + Passionate about e-commerce and enthusiastic about analytics + Ability to make short and long term business recommendations + Flexible with a hands-on approach + Good interpersonal and communication skills + Expert at building relationships with senior members of the business + Influencing effectively and leading people through change + A passion for the AllSaints brand is a must. THE ALLSAINTS TEAM Here at AllSaints we pride ourselves on our customer centric global team and our vision to continually make the coolest clothes to evoke emotion for our customers, worldwide. AllSaints is proud to be identified as one team; everything about our style and creativity is curated in-house, from store design and construction to our brand image & clothing design. We are truly an agile business which works at pace and takes responsibility in the work we produce. We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this. WHAT WE STAND FOR Customer Centric: We work as one proud team to get the best for our customers One Team: We are joined up and encourage others to share their ideas Work at Pace: We know our goals, and we work with clear outcomes in mind Take Responsibility: We are self aware, understand the impact we have on others and are positive about the future ID: 2019-6875 External Company URL: Address Line 1: E15-17

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