Junior CRM Executive

Wonderbly.com ,
London, Greater London
More Details
Job Type: Full-time
Contract Type: Permanent
Salary: 22000 - 24000 per annum

Overview

Wonderbly is a unique, award-winning startup that lives on the intersection of storytelling, engineering, digital and print. We are building a new class of global publishing business that brings millions of people into our superbly high quality products - as co-creators and audiences - and in doing so empower them to build connections with each other. We’re calling it Personal Publishing and we believe it’s going to be massive. Our focus in the near future is with the children market where it all started - creating stunning, uncompromisingly high quality and technically ambitious personalised books for kids. We truly believe that imaginatively personalised stories are one of the greatest ways to make a child feel loved, unique and capable of anything. To show them that any story they imagine could be their story. We write, illustrate, build, design, and sell all of our products directly, and have a terrific team working to produce our wonderful products spanning from Art Directors to Dev Ops. Working together we have sold more than 4 million books in every country in the world, and we’re just getting started With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company. We’re looking for a Junior CRM Executive to join our CRM Team. You’ll be working closely with our CRM Manager and Head of CRM to plan, create and send campaigns to our international customer base. You’ll also play a key role in analysing the results and optimising campaigns. Here's what you'll be doing in your first year: Email Marketing Campaign Execution Create email marketing campaigns using our drag and drop email editor Ensure all email campaigns are built to a high standard, tested and deployed on time Use dynamic content to create a personalised experience for the customer Identify and build customer segments for broadcast and targeted email campaigns Work with colleagues to join up marketing campaigns across CRM and paid marketing channels Brainstorm new ideas for email campaigns with Commercial and Creative Teams CRM Campaign Reporting: Report on CRM campaign performance, using learnings to optimise future campaigns Analyse data from our CRM tool, Google Analytics and our BI tool, Looker Use data to inform new A/B testing ideas to improve channel performance Analyse A/B test results and communicate the results to the Creative Team Support the CRM Manager with performance reporting in weekly and monthly meetings Support the CRM Manager and Head of CRM in: Executing web push, SMS and direct mail CRM campaigns Populating the global CRM campaign planner Ensuring CRM campaigns are clearly briefed to the Creative Team Optimising automated customer journeys Developing CRM strategy Requirements Hopefully you'll have some or all of the following: Be familiar with CRM/email marketing Be comfortable with using an ESP/CRM system to create and send email marketing campaigns and build customer segments Understand email marketing best practice trends and regulations Comfortable with analysing data, problem solving and making decisions. Be keen to develop your skills in email automation and personalisation Have strong time management and communication skills Be interested in the world of publishing, technology and personalisation Desirable Skills: Knowledge of HTML or CSS Google Analytics Looker CRM experience Benefits Our founders, Asi and David, and now the whole team of 50 people at Wonderbly, believe strongly that our unique culture has driven the success of the business since 2014. Our huge mission to inspire self belief in every child is often what attracts people to work here, but it's our supportive, creative, multi-disciplinary culture that keeps people engaged and focused every day. Beyond our mission and positive work culture we offer lots of great benefits: A salary of £22,000 - £24,000 Each year you'll accrue a generous 28 days holiday, plus 8 bank holidays We support being active; with numerous running groups, gym lunches and yoga in the office. We have some sparkling new showers on site, secure bike parking facilities and are part of the Cycle To Work scheme You’ll get a training budget to enable you to do your best work and develop as a professional, combined with weekly Lunch and Learns We have heaps of snacks, drinks, and comforts in our fully-stocked kitchen, as well as regular team lunches and breakfasts. We love having dogs in the office (well behaved ones anyway) Equal opportunities employer Our team are committed to providing equal opportunities for employment regardless of race, religion or belief, ethnic origin, disability, family structure, socio-economic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis (it's the law, but it's also just the right thing to do).    

People also viewed