Universal Business Team
,
London, Greater London
Brand Manager
Overview
Job Description
We are currently supporting an innovative, SME who are actively seeking an experienced Brand Manager. Our client is based in Farringdon, London and are one of the most well respected and professional companies in their field, having built a reputation for high quality design amongst their client base of leading architects. As a Brand Manager, you will be responsible for executing the brand positioning for our client as well as increasing customer propensity to specify and purchase their services. The key objectives of this role will be to generate new business opportunities and to increase the business presence via forward thinking marketing initiatives. Key responsibilities and duties of this role... * Building image and authority of the company's brand in line with brand positioning * Work closely with the Sales team to to grow revenue pipelines in line with company targets * Develop content that fits with brand image and communication objectives * Manage company website and content including CRO and SEO * Setting up and managing social media, email campaigns, PR and newsletters * Managing and work in partnership with external marketing agencies * Actively evaluate the effectiveness of campaigns and interpret outcomes via Google Analytics and other relevant tools * Keep up to date with industry trends and shares knowledge internally * Attend relevant exhibitions and events Requirements The ideal candidate will have the following skills, attributes and qualifications... * Hands on Digital and traditional Marketing experience, ideally within a B2B commercial environment * Experience of day-to-day management of website & content * Experience in use of CRM system * Confident user of Mailchimp or similar * Comfortable writing copy, with excellent literacy skills * Numerate and analytical * Proficient in Microsoft Office tools (Excel, Word, Powerpoint etc) * CIM Certificate preferred Hours: 08:00 - 16:30 (Mon-Fri) Benefits * Salary - up to 35,000 (DOE) * Daily lunch allowance * Pension * Lunch allowance * 22 days holiday + BH * Oyster card for work travel * Auto enrolment Pension