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Livetree
,
London, Greater London
Marketing Analyst
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Job Type: Full-time |
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Contract Type: Permanent |
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Salary: 30000 - 45000 per annum |
Overview
Livetree is the home for documentaries, feature films, TV series and your live video stories that shine a light on world issues. Everything from the environment, poverty innovation, diversity, equality and the U.N’s 17 sustainability development goals. The platform provides a suite of innovative entertainment modules, and to facilitate the brand mission of the platform, Livetree has built a wide range of interactive features to engage our 500,000 users. Our platform is underpinned by ground breaking technology, this includes, live streaming, scheduled screenings, games, quizzes and video analysis. Job brief We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients. Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analysing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns. Responsibilities Analyse sales funnels and customer intent Measure ROI of online and offline advertising campaigns Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement Track email campaign metrics (delivery, open, click-through rates) Monitor budget distribution and performance of paid ad campaigns Conduct competitive research and analyse bench-marking data Recommend website and campaign optimisations Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc) Work closely with sales and marketing teams to identify opportunities for new client acquisition Requirements Work experience as a Marketing Analyst or similar role Expertise in Google Analytics In-depth understanding of SEM campaign strategies and SEO practices Experience with PPC campaigns Good knowledge of MS Office Analytical abilities BSc in Marketing or relevant field Creation of assets using adobe creative cloud or similar Job Location The job will be full-time at our offices based in Moorgate, London.