End Point Assessor - Apprenticeship -Digital Marketer 2020

Pearson ,
London, Greater London
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End Point Assessor - Apprenticeship -Digital Marketer 2020 Reference: EPA/A/DM2/2020 Pearson are currently recruiting for End Point Assessors for Digital Marketing sector. **Overview of the independent end-point assessor role:** The Government has introduced a requirement that all apprenticeships contain an end-point assessment (EPA) which is a holistic assessment of the Knowledge, Skills and Behaviour (KSBs) that have been learnt throughout the apprenticeship. This is to make sure that apprentices meet the rigorous standard set by employers and are fully competent in the relevant occupation. Pearson must provide employers with the confidence that completing an apprenticeship means an individual is fully job-ready and that all apprentices, following the same standard, are assessed consistently, regardless of where they are undertaking their apprenticeship or who they are doing it with. An independent EPA means that those making a decision on the competency of the apprentice have nothing to gain from the outcome of the assessment. To maintain independence within the scope of this EPA, an independent end-point assessor (IEA) can only undertake end-point assessments of apprentices, with whom they have no conflict of interest. This means they must be independent of the registered apprenticeship training provider at which the apprentice completed their on-programme element, and must not have been involved in the on-programme training, assessment, or line management of such apprentices. The end-point assessments will be conducted onsite, on dates agreed with employers and/or providers if appropriate. IEAs will record and submit the EPA outcomes, with clear justifications for the grading decisions. EPA activities will be quality assured by Pearson quality assurance representatives. IEAs for this EPA will be qualified assessors that meet the occupational profile of the apprentices they are assessing and will be trained, standardised and approved to operate as IEAs. The IEAs will undertake EPAs in line with the associated apprenticeship assessment plan, and the materials provided by Pearson. Please see the below Key Accountabilities and Person Specification sections for further details. **Key Accountabilities:** The IEA will: + Take part in regular training and standardisation activities, associated with the role of IEA for this EPA + Maintain and provide evidence of ongoing, relevant Continuous Professional Development (CPD) + Assess the performance of candidates in accordance with published assessment and grading criteria and procedures, ensuring overall standards are maintained + Follow the protocols set out in Pearson's specifications, assessment materials and quality assurance protocols, relating to the EPAs + Maintain service-level agreements with regards to responding to EPA planning, operational activities, reports and submissions of assessment outcomes + Report all risks and issues encountered during the end-point assessment to Pearson, including any suspected malpractice/maladministration + Ensure all EPA reports and assessment evidence are high quality and recorded accurately + Support Pearson, if necessary, with any appeals from apprentices, regarding assessment decisions + Raise any conflicts of interest, including in relation to the independence of assessment + Ensure that any personal actions are completed, as required by Pearson + Contribute to the continuous improvement of Pearson's end-point assessment activities + Contribute to the external quality assurance activities undertaken by Tech Partnership overseen by Digital Industries Apprenticeship External Quality Assurance Board **Person Specification** **Occupational Profiles** **:** The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. **Underpinning Skills, Attitudes and Behaviours** + Logical and creative thinking skills + Analytical and problem solving skills + Ability to work independently and to take responsibility + Can use own initiative + A thorough and organised approach + Ability to work with a range of internal and external people + Ability to communicate effectively in a variety of situations + Maintain productive, professional and secure working environment **Background and Experience (essential):** + Current relevant occupational competence within the sector (relevant to; infrastructure, tools and technologies appropriate to this occupation and of relevance to the sector/ size of business in which they will be carrying out as

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