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telbee
,
London, Greater London
Head of Marketing
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Job Type: Full-time |
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Contract Type: Permanent |
Overview
Introduction to telbee Voice communication is increasingly taking over from text in much of digital life, whether it is voice messaging, voice search, podcasts or the huge range of voice-enabled devices. This is a huge consumer trend but, beyond simple voice transactions, it is difficult and expensive for businesses to engage through voice in the way many people want, particularly Gen Z. telbee’s mission is to help businesses, brands and other organisations communicate better with their customers through voice, so that customers feel heard and our clients can build better relationships. We want to make it as easy to listen and respond as it is for everyone to talk. Our SaaS platform adds voice communications to websites, apps and social media, connecting to a team-focused inbox with workflow, integrations and intelligence to make voice communications fast and efficient. The first stage of telbee’s platform is our launch product, Vox, which offers voice messaging for business. Vox will be made available to early adopters across a wide range of sectors and usage cases from March 2020, with a full launch planned for soon after. Role description This is a rare opportunity to drive the growth of a startup from initial product launch and to play a central role in shaping a young business. With our engineering team outsourced, you will be employee 1 and working closely with the CEO and COO to set, execute and refine our go-to-market strategy. We are looking for an experienced SaaS startup marketer to lead our marketing and content creation activities and to help drive rapid growth. Your starting goals will be to maximise uptake by new (free) users onto our platform and to drive conversion to paid usage, whether directly by users or as leads for the telbee team to follow up with. Effective creation and distribution of content (product-related and thought leadership) will be key to this. With a very broad potential customer base for Vox, we expect the initial marketing efforts to also have broad coverage. We will then need to rapidly focus based on analysis and customer engagement on the customer groups, usage cases, content and channels that provide the strongest returns. You will initially have budget to spend on outsourced resources for content creation and other marketing services. From our seed round later in 2020 we will expect you to build an internal marketing team. Responsibilities Setting telbee’s marketing strategy and priorities, working as part of the telbee leadership team Defining telbee’s marketing processes and ensuring high quality standards are met Leading the creation and effective distribution of marketing content Managing telbee’s own communications channels (e.g. social, website, email) Managing outsourced marketing service providers Building and strengthening the telbee brand Building relationships with 3 rd party communication relationships (e.g. with bloggers, journalists, events) Measuring performance of marketing activities and prioritising on this basis Communicating conclusions from marketing activities with the wider telbee team to inform product development and overall strategy Recruiting internal marketing team following seed round Requirements Strong digital marketing experience – 5 years Passion for communication An entrepreneurial approach, comfortable with rapid testing and refinement The ability to both see the high level picture and the details An ear and an eye for quality Willing to both manage and get hands dirty Optional pluses: Experience working in B2B SaaS startups Experience with communications and customer engagement products / services Experience working on product launches Deep strength in specific digital marketing tools Established relationships and working practices with high quality contractors