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Havn
,
London, Greater London
Marketing Manager
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Job Type: Full-time |
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Contract Type: Permanent |
Overview
RAISINI, a 20 Year old global Creative, Entertainment & Marketing Agency and Dubai's 1st House Record Label, is launching a Lifestyle Membership App Havn [Heaven] disrupting the Lifestyle industry, and make life a lot easier for individuals saving them TIME & MONEY. We are looking for a skilled full-stack marketer who can help us: i) make RAISINI a household name among curious Millennials and Gen X-ers (brand awareness); ii) drive conversions and subscriptions at a rapid pace (performance marketing); and (iii) drive monetization strategies. We’re looking for someone who shares our passion for growth to help step up our App launch, working closely with the Founders. Responsibilities 1. Overall Leadership – Own the vision, strategy, budget and execution for all marketing initiatives across RAISINI platform – editorial, podcasts, TV, events to build brand awareness and drive conversions. 2. Storytelling – Develop and refine the strategic narrative and positioning to power marketing, sales, recruiting and fundraising. Superior track record developing strategic marketing assets (narratives, positioning, product names, product descriptions) and sales decks. You MUST be able to communicate RAISINI's vision to diverse audiences, and to span messaging from high-level value propositions to feature-level product differentiation. 3. Product Marketing – Develop an encyclopedic knowledge of the end user, their needs, and how RAISINI changes their lives for the better — with both a qualitative and quantitative rigor. Work closely with product and editorial teams to define new product offerings that deepen user engagement and create new revenue streams. 4. Exponential User Acquisition – Develop and own the acquisition and retention strategies across paid, owned and earned to drive rapid user growth. Drive campaigns for all of our product offerings, to secure RAISINI’s place as curious people’s first and favorite source of news, information and culture. 5. Brand Awareness – Ensure that a majority of curious millennials and Gen Xers know about RAISINI by working with RAISINI's publicity and marketing teams to create efficient communication in the marketplace around who RAISINI is and what RAISINI does. 6. Budget – Optimize a brand and marketing budget across digital and traditional channels to maximize return and performance – be lean and scrappy. 7. Measurement - Inform and oversee a comprehensive approach to marketing measurement. 8. Team Leadership – Build the internal and external teams to support the strategies for now and for future growth. Most importantly, mentor and motivate the team into a well-oiled operation, coach them on how to successfully partner cross-functionally to quickly and efficiently execute on existing and future projects. Qualifications / Experience 3 years of successfully leading strategic marketing campaigns in a rapidly growing digital media and/or consumer-facing businesses. Prior startup experience is a plus. You need to be a growth hacker, not a safe strategist and be able to work on a lean budget and be able to demonstrate success as an executional leader of a standalone brand. Strong track record in both brand building and performance marketing. Must be well-organized, creative and open, hands on (scrappy), very proactive, positive, and most importantly, collaborative. We win as a team. Have immense drive, a strong entrepreneurial instinct, desire (and tough skin) to work in a startup environment, and know when to seize an opportunity Be an excellent communicator with superb written and spoken English Skills & Qualities Strong interpersonal and communication skills Ability to comprehend and uphold brand style guidelines, producing work of a suitable style Ability to solve an array of challenges through visual design Must be able to mediate creative problems to arrive at the best solution Manage time effectively, ability to multi-task and meet deadlines Detail-oriented individual who reviews his/her work carefully, quality control is key Self starter with the ability to work independently and collaborate with a team Professional demeanor with high degree of comfort speaking with internal clients Why Join RAISINI.Com - You will be part of a company that will disrupt an entire industry - We provide a fun and entrepreneurial working environment within an exciting high-growth startup business, where you can use your talent to make a real difference. - This is a rare opportunity to build a truly global product from the ground up, and join early a startup that will soon be a growing business of exceptional engineers working on the latest technologies. - You will gain first-hand experience in building an AI-powered mobile application and delivering it to the end users. - You will work side-by-side with the CEO/Founder who might take you out surfing or partying in St. Tropez from time to time. - After funding, we will be offering a very competitive remuneration package, flexible hours, generous holiday allowance, regular social events and many other perks we continue adding as the company grows. - Equity options in the company - 30 days of holiday your birthday - Personal development allowance for courses, conferences or anything else to help you progress NOTE: You will be offered equity in the company & a bonus for the time invested until funding is secured, until then this role is equity based role.