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Amazon
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London, Greater London
Senior Partner Marketing Manager - Alexa Everywhere
Overview
Job Description
Alexa is enabling many new connected devices and exciting consumer use cases in the home, at work and on-the-go, and Alexa Everywhere marketing enables device partners to go to market quickly, effectively, and visibly. The EU Alexa Everywhere Partner Marketing team works with third-party partners such as Sonos, LG, Facebook and others to launch, market and sell Alexa built-in products across channels, including on- and off-Amazon. We build joint go-to-market plans with our partners, with the aim of developing an engaged Alexa customer base on third-party devices. The EU Alexa Everywhere Partner Marketing team is looking for a savvy marketer who can develop, direct and execute digital and physical marketing programs to drive sales of Alexa built-in products with our top partners. The ideal candidate has an entrepreneurial spirit, and a successful track record in partner and/or consumer product marketing with experience developing and localizing global programs that drive customer acquisition and engagement. In this role you will be challenged to innovate and pioneer marketing approaches as you: 1) help partners launch new products with Alexa built-in, 2) help drive customer adoption and usage of Alexa across product categories, and 3) define scalable strategies for executing cross-functional marketing programs and customer campaigns that highlight Alexa built-in products. In this role, you will also lead the definition of the offline retail experience for third-party Alexa devices. Through deep insight into the retail landscape across Europe and customer shopping behaviors, you will be responsible for working with retailers, internal teams and third-party device makers to build awareness of Alexa built-in devices, drive customers to stores and deliver a best-in-class retail experience through in-store displays, store associate training and more. In typical Amazon fashion, this role will hold a high bar for measurement of marketing activities, and will define success metrics, measurement methods and reporting processes for their efforts. This role will be at the forefront of voice - engaging device manufacturers and consumers to improve the way people interact with technology.