Senior Field Marketer, UK

Siteimprove ,
London, Greater London
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Job Description

Description Are you a Marketing professional with a few years' experience who wants to work in a people-centric and fast-growing SaaS company that helps make the digital world more inclusive? Does becoming a part of a culture that embraces you the moment you walk in the door and is characterized by a deep passion for what we do together sound appealing to you? Siteimprove is looking for a bright and energetic team player to join our local UK team. As Field Marketer in the UK, your role will be to ensure the ongoing brand awareness of Siteimprove in the UK. This is a fast-paced, high-growth culture so you will need to be a self-starter with strong initiative and drive. The position is located in London in our office in the Shard. You will report directly to the Managing Director and will work closely with the Global team, based in Copenhagen, and the Field Marketers in other regions. What the Role is About As a member of the UK team at Siteimprove, you will play a pivotal role in lead generation and ensuring that potential customers know who Siteimprove are and what we do, hence ensuring we are positioned as the number one digital management tools solution provider in the UK. You will: * Create and execute lead generation campaigns and activities in line with the local sales and customer success teams goals. * Nurture, qualify and track leads and customers through working strategically and analytically with Siteimprove's customer- and potential user-base. * Create innovative marketing campaigns that increase digital conversions to prospects and nurture existing customers. * Plan, conceptualize and execute own events, online webinars, sponsored tradeshows for the UK. * Produce catchy and persuasive local sales collateral such as sales sheets, whitepapers etc. and continuously evaluate your local efforts and provide insights and recommendations on how to improve the localisation value of our solutions. * Drive local customer advocacy and customer campaigns. * Work closely with Group Marketing & Communications, Global Product Marketing, Product Development, based out of Copenhagen, to create and localize campaigns and materials that solidifies our position as the number one provider of digital management tools and solutions. What We Require of You * 2+ years working in a marketing, lead generation or sales enablement role within a B2B SaaS company and adept at qualifying and nurturing leads. * Experience in campaign management, planning and handling events, preferably within the software industry. * Relevant education i.e. a Bachelor's Degree, a Master Degree or any equivalent combination of experience and training that provides the required knowledge, skills and abilities. * Resourceful with a 'make-things-happen' attitude. * Strong collaboration and team building skills. * Native English speaker, with excellent written and communication skills. What We'll Love About You * Experience with field and digital marketing in the IT industry, preferably with a software company. * Experience with online marketing, event planning, social media and online business models. * Excellent time management, organizational and planning skills. * Familiar with SalesForce, Hubspot and Pardot (or similar marketing campaign management and sales systems like Marketo/Eloqua for campaign execution and lead and customer management. What You Need to Know About Team UK You'll be joining a highly-skilled team of Siteimprovers who are incredibly passionate about what they do and are characterized by their commitment to working as a team and ever-present customer focus. Home to some of our most social butterflies, the UK team are great representors of our people-centric culture. What We Hope You'll Love About Siteimprove * Great and Inspiring Company Culture . Read more about the Siteimprovers and our inclusive, people-centric culture in this section here: * Corporate Social Responsibility. Siteimprove is a global thought leader within the field of digital inclusion and we proudly give back to the community locally as well as globally. * The environment is friendly and competitive with the gym being a big focus. We have our own black belt, a boxer and hockey players amongst the girls! * We have a games room where we challenge each other to sports matches of table football, darts, movies or just hanging out. What You May Already Know About Siteimprove Siteimprove is a Danish-founded multinational company with 600 employees worldwide. In addition to our headquarters in Copenhagen, we have offices in 12 other locations worldwide and our more than 7,000 customers are spread across North America, Europe, and Asia-Pacific. How You Apply Click on the 'Apply Now' button to submit your application. If you have any questions regarding the job, feel free to contact HR Business Partner Katrine Hallas krh@siteimprove.com . We review applications on a continuous basis, so the sooner you apply, the better. Siteimprove is a global corporation and has devel

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