Senior Designer - Product team

British American Tobacco ,
London, Greater London
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Job Description

Country: United Kingdom Location: London Function: Marketing & Sales Level: Experienced Professional Appointment Type: Permanent BAT is on a journey to shape a better tomorrow by transforming its industry from traditional combustible cigarette to a portfolio of new categories with a much lower risk exposure. This is notonly a huge growth opportunity with the number of nicotine consumers now growing again globally after decades of decline, but it also allows BAT to be part of the solution by having the potential to significantly reduce the harm caused by smoking. Within a few years', we have built these new categories to a business with a Net Turnover of 2billion, but the ambition and opportunity is obviously many times greater. We are still at the start ofthe journey. This transformation is much bigger than only the new products itself. For instance, it requires us to build some new global mega brands, it changes the 'route to consumer' to an omnichannel approach with a greater emphasis on E-commerce and owned retail and it requires many new capabilities from device design to partnerships with leading consumer electronic companies.Given the dynamic nature of the new categories, BAT needs to become more agile and entrepreneurial and recruit new skills and capabilities externally. Many of the new categories are based on electronic vaping and tobacco heating devices. The device design plays a critical role in the device appeal. In fact, roughly two third of the appeal is driven by design and the remaining one third by functionality. In addition, it plays a pivotal role in establishing the brand equity. BAT has been relying on third party designers to date, but given its crucial importance with consumers, is now keen to build senior in-house design capability. Principle Accountabilties: * Fundamentally redefine, create and embed a new product (device design) & user experience design (UX) for development across New Categories. * Play a key role in the formulation of Brand Strategy ensuring design is at the heart and that all design expressions segue with our Brands and their objectives. * Be a leader with industrial design activities and design projects, to provide compelling design archetypes and quality to align with New Categories brands (Glo, Vuse, Velo etc.) * From real-time agile research, consumer listening and assimilation of trends, translate consumer insights into clear design that drive and shape device, device ecosystem (accessories & peripherals) and user interface/ user experience from the start of all project streams. * Provide creative design works for all New Categories brands and be directly involved in design authorship, idea generation and solution finding, inspiring both internal stakeholders and external partners including agencies to establish a design-centric mind-set and respect the importance of design to future success. * Lead and be responsible on end-to-end design outputs on multiple design projects from early concept development to final production and ensure and manage device aesthetics and quality in relationship to R&D and Operations, for feasible manufacturing solutions and business effectiveness, for in-market success * Develop effective working relationships with New Categories, R&D, Operations and other stakeholders, to ensure that world class product design within the New Categories industry and creative ideas are available to support brand strategies. * Responsible for bring world-class product design and experience in-house teams as well as using external resources to get support such as work and control quality of outputs and also enhance its outputs from external agencies to meet highest levels and feasible solution to bring to market. * Establish a collaborative partnership approach with stakeholders to flawlessly blend aesthetic and functional design considerations and ensure this is maintained through production to launch * Be responsible for all design outputs including design presentation, concept development, appearance model and prototypes, CMF and POC/POA verification * Co-working with design strategy and design innovation team to bring creative idea into tangible design concept, working with them as collaboration for bring innovation pipeline in for design to propose strategy and prototypes. Knowledge, Skills & Experience Required: Our new colleague will be within the New Categories Marketing CoE structure reportingto the senior design manger and workingclosely with the Design Director of product & experience and the Group Head of Design, another very important partwill be working closely with adjacent teams responsible for Categories team (Brand, Commercial), Research & Development, Operations as well as Strategy & Foresights. The job holder will be a senior Design professional with extensive and in-depth experience in industrial design and consumer electronics industry. * Extensive design experience and design management * Extensive project management skills a

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