E-commerce PPC Executive

Culture Recruitment Limited ,
Birmingham, West Midlands
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Job Description

E-commerce PPC Executive - Based north Birmingham - £23-£27k DOE + Bens My client is a successful multi million pound ecommerce business and looking to expand the team, the role reports into a fantastic head of department who is keen to develop and invest in people. The Ecommerce Assistant is responsible for aiding the revenue & profit growth of the Ecommerce team. The Role will support the Ecommerce Team and be able to take true ownership of several key areas including; PPC - Take ownership of the 4x Direct PPC & Bing Accounts, following well established process & routine as well as offering suggestions for improvements. Completing regular PPC tasks including; SQRs, keyword mining, ad copy writing, error checking & bid optimisation as well as training and developing junior team members. Affiliates - Take ownership of the growth of the Affiliates Channel, working with our Affiliate Window account manager to engage partners, look for opportunities & ensure all new growth is profitable to the bottom line of the business. CRM - Work alongside the Ecommerce team to deliver ambitious returning customer plan through highly optimised usage of the DotDigital email platform, both improving the returning customer rate and the customer lifetime Ensure all PPC Accounts are regularly optimised and vital administration is carried out with a view to Overshooting Net Revenue Target and Undershooting Marketing Budget target. Assume responsibility for the Affiliates Programme, build solid relationships with key Affiliates & deliver on growth and cost targets for the channel Grow both the opted-in database size as well as increasing Net Revenue from the CRM channel and the Returning Customer Value Working in tandem with the Head of eCommerce to ensure Marketing Channels are optimised and generating profitable growth to the business. Support & share best practice with the Ecommerce Executive to ensure that all channels are moving in the right direction. Support the growth of the Ecommerce Assistants through tutoring/mentoring & development helping to spread knowledge and upskill the team Ensure Affiliates programme is in the best possible shape, prospect new Affiliates to add to the programme

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