Marketing Manager - Oncology

Kyowa Kirin International plc ,
Galashiels, Roxburgh, Ettrick and Lauderdale
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Marketing Manager - Oncology Exciting role, in preparation for new product launch in 2021 Working across Northern Cluster covering UK, Ireland, Sweden, Norway, Finland, Denmark Best suited to an experienced Oncology Marketeer To ensure strong commercial performance by representing the voice of the country in regional marketing activities, localising brand strategy, tactical plans and materials and delivering against the tactical plan. An increased focus on digital engagement, with the objective of maximising sales and profit potential for each product. Support regional Marketing/Product Managers to develop effective regional brand strategy to ensure it meets the needs of the local market. Produce and monitor the implementation of strategic brand/marketing plans in line with regional strategies, ensuring that stated objectives are met on schedule and within approved budgets Working with Launch Excellence colleagues, develop cross-functionally aligned launch plans for new products, new indications, line extensions and formulations Collaborate with local Medical Affairs and RDAs to gain field insights, incorporating these into the localisation strategy and feeding market insight to regional Develop and coordinate the execution of local tactical plans, including budgeting and liaising with agencies where required In conjunction with Sales & Marketing, Medical Research, Supply Chain, Medical, Medical Information and Legal departments, identify, initiate and monitor projects concerning products and disease areas Lead the selection and management and training of agencies, providing specific marketing information on therapeutic areas/products as required for training courses and agency briefs Engage with key customers through regular field contact, especially focusing on relationships with key opinion leaders About you Marketing/brand management experience in a pharmaceutical context, working in oncology field essential Rare disease background preferred Degree in life sciences or marketing preferred Strong and proven project management skills and experience working in a matrix environment Successful launch and commercial experience This position is based in any of our Northen Cluster offices in Stockholm, Sweden, Galashiels, Scotland or Marlow, outside of London. About Kyowa Kirin International Kyowa Kirin International is going through an exceptional time. Active in the rare disease field and with further new product development and launches combined with excellent international growth rates, we are providing a great platform for today and our future. The strength behind our success and future opportunities are our highly committed and skilled staff, supported by our parent company Kyowa Hakko Kirin - a Japanese Specialty Pharmaceutical company, whose substantial reinvestment into R&D is creating products at both early and late stage development. This prosperous time at Kyowa Kirin includes developing new teams, new departments and moving into exciting new areas. Kyowa Kirin International is an equal opportunities employer

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