Casino Marketing Manager

Our client is looking for Casino Marketing Manager

CANDIDATE PROFILE

Education and Experience

High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

Maintains, updates, and manages all web sites.

Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

Develops brochure and property collateral materials.

Participates in all property imaging work (e.g., signage).

Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

Ensures consistent marketing message is communicated in all advertising and collateral efforts.

Manages marketing budget throughout year.

Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.