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AllSaints Retail
,
London, Greater London
Senior Digital Web Analyst
Overview
Job Description
WHAT WILL I BE DOING? We are looking for an experienced Senior Web Analyst to support the wider digital department to help improve our online business. The Senior Web Analyst is an experienced analyst with a background in data, business marketing, and strategic analysis. The Senior Web Analyst will be consulting with the wider digital team on their needs, shaping the insights with delivery to them. They will access our internal database and web analytics data (including Enhanced ECommerce) using a variety of tools (Google Analytics 360 suite, Google Cloud Platform including Big Query, Funnel.io and BI tools including Tableau). * Analyse customer shopping behaviour and present actionable insights to improve customer purchase funnel performance * Monitor campaign performance, gathering key insights to report back to the various digital teams to inform the development and optimisation of content/marketing strategy * Translate business goals and requirements into KPIs and measurable metrics * Be responsible for defining site tracking solutions and working closely with our technical teams and 3rd party agency in further development and adding additional solutions * Proactively identify performance gaps across our websites and make high-level suggestions for improvement * Identify and build high value user journey/segments and assist the Performance Team with building remarketing campaigns to improve business KPI performance * Produce dashboards in Tableau to track business performance across all marketing activity * Build automated reporting * Use SQL to code and query the database in order to derive insights for the business * Take responsibility for end-to-end CRO optimisation coverage; create and inform A/B and multivariate testing and analyse customer journeys to optimise User Experience WHAT SKILLS DO I NEED FOR THE ROLE? * Educated to degree level preferably in Maths, Computer Science, Statistics or similar * Solid experience within customer insight and marketing functions * An understanding of performance marketing channels and customer segmentation * Strong skills with web analytics solutions, such as Google Analytics * Commercial experience in SQL and Business Intelligence tools (e.g. Tableau) * Experience in planning, conducting and analysing A/B and MV tests * Ideally some exposure to statistical tools - R, Python * Knowledge of of attribution modelling is a plus * Background in retail analytics preferable A BIT ABOUT ALLSAINTS AND THE TEAM THE ALLSAINTS STORY Founded in 1994, AllSaints has built an international team that includes some of the best global creative talent, imbued with a winning combination of business and design thinking. The brand's constant obsession is to deliver an immersive experience to our international customer base in a way that embraces each unique culture. AllSaints is proud of the fact that every aspect of the brand is curated in-house, from store design and construction to the East London based coding team, making AllSaints a truly agile business working with pace and integrity. ALLSAINTS PEOPLE We recruit the best digital creative innovators and design thinkers across the globe to spread the AllSaints message of integrity and sophistication. Our People are the ambassadors for our brand. We look for individuality, confidence and brand passion when we recruit. We seek talent with creative mindsets who are collaborative in their approach. Our brand ambassadors act with humility and treat those around them with respect. Obsessed with brand experience, we constantly strive to develop the brand and customer journey. By 2020, our aim is to lead the industry with best in class talent. BENEFITS OF JOINING THE TEAM Career development. Your career matters to us and we will do what it takes to help you on your journey in life. You'll have to challenge yourself and your leadership. The opportunities will be there. You will need to know what to do to take them. In addition to this we offer competitive pay and benefits package that includes an amazing employee uniform allowance and discount. AllSaints is an Equal Opportunity employer.