European Marketing Data Analyst

Description The EU Data Analyst will be responsible for digital data analysis across Europe, with a specific focus on the ecommerce sales channel. Daily liaison with in-market teams, and the global Trek headquarters (Madison, Wisconsin) will ensure we maximise our data driven marketing and drive our approach to digital marketing. The successful candidate will be the data champion for our ecommerce expansion - driving sales through data insight. With advanced experience working with Google Analytics, BI and other key analytical systems the EU Marketing Data Analyst is the 'go to' for in-depth digital analysis for the region. Responsibilities * Lead for all EU digital reporting including all channels; report key metrics, analyse trends and provide actionable insights using simple data dashboards * Ecommerce data insight lead - owning all reporting and data analysis for EU ecommerce platform across EU markets to include: * ROI analysis on the impact of different channels and how they interact to drive conversions * Websites; analyse on-site behaviour, conversions data and customer journeys, funnel analysis to provide insights on our audience behaviour * Campaign analysis to demonstrate ROI and share key learnings * Audience profiling for marketing funnel opportunities * BI lead for EU marketing - building marketing BI dashboards for all digital data across EU markets, including market specific activities (data capture, events, digital catalogue usage etc) * Oversee the implementation of Google Analytics Premium across Europe * Being the data lead for the Single View of the Customer (SVOC) project Person Specification: * Candidates must have at least 2 years' experience in a digital data analysis role * Minimum of two year's web analytics experience using Google Analytics 360 - GA IQ qualification is preferred * Experience of ecommerce platforms * Extensive experience with Data Studio Query and Power BI * Advanced Microsoft Excel skills * Data visualisation / dashboard development experience * Experience with tag management systems such as Google Tag Manager * Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis * Experience in measuring and analysing online campaigns including organic and paid search, email, display, social * The ability to analyse data from multiple online and offline sources and translate it into commercial actions * Experience of other channel analytic solutions (CRM, social) is preferred * Excellent time management and pro-active goal accountability * Outstanding customer service skills both internally and externally * Ability to work independently with minimal supervision on projects * Highly organised and a good communicator * The ability to speak other languages is desirable, but not essential. No Agencies. . We are an E-Verify employer. For more information, please click on the following links: E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish