Digital Marketing Manager

Company Outline Job Role: Digital Marketing Manager Location: London, E1 Salary: 40,000 - 50,000 (DoE) Why do we want you? You are an experienced Digital Marketing Manager with a strong understanding/experience of the digital media landscape in healthcare, particularly in pharma. You have an affinity with and understanding of digital marketing, strategies and tactics in the sector and you are fully accustomed to developing/managing and implementing effective strategies and plans to enable strong client relationships through outstanding performance and delivery. You area slo a strong, confident presenter who has experience in presenting solutions to customers at senior level. A bit about us. Wilmington plc is a company with a difference. Over the years we've grown by acquisition and as such we have many unique businesses in our portfolio. Wilmington Healthcare (WHC) is one of them! Wilmington Healthcare, is a market leading provider of healthcare data, education, news and information resources with outstanding analytics capabilities. We provide our clients with market leading insight into local health economies, complemented by increased access to senior health stakeholders and the wider NHS enabling improved outcomes for patients. Our leading insight and news service, the Health Service Journal, provides the most influential people in health with vital intelligence, analysis and advice. Join our teams in London and Basildon to be part of our exciting journey. Main Purpose of Role As a Digital Marketing Manager you will report to the Director of Customer Engagement and you will be responsible for the management of marketing strategy and communication plans to grow and develop the usage of WH digital channels and owned assets. You will be a competent communicator as this role will involve collaborating with a number of stakeholders internally within WH, including Key Account Directors, Data teams, E-comms as well as clients directly. Key tasks will include working closely with your director and members of the digital engagement team to exploit the potential for growth in WH digital channels and capabilities. You will develop and manage plans to grow membership and engagement and work closely with the editorial/content team to implement plans, optimise and market the content to existing members, as well as acquiring new members. You will work closely with the customer engagement team in order to proactively understand key challenges faced by clients and develop bespoke digital programmes and channel activities to meet those challenges, goals and objectives ensuring that you contribute to optimising client-oriented campaign performance and ROI data, by using and integrating our analytics platforms. If this sounds like your kind of challenge, why not submit an application and see where it takes you. Skills and Experience Required We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes... We know it's not a skill, but the successful candidate must have permission to work in the role's location by the start of their employment. You will also need; * Experience in the same or similar function within digital marketing and/or a communications environment, ideally within a digital role client side or progressive marketing/creative agency or similar background, from an account management perspective * Experience of digital client management in healthcare for multiple customers * Good understanding/experience of the digital media landscape in healthcare, particularly in pharma * Knowledge of the online healthcare channels in the HCP environment * Ideally, knowledge, experience of the ABPI Code' in relation to digital comms * Experience in advising clients on strategic approach and blend of digital channels to achieve their objectives and grow the financial value of key accounts * Good experience in developing and managing budgets and programme profitability * An understanding of what HCPs do online and how to deliver measured engagement * Strong analytical skills and understanding of business needs * Experience of presenting to customers (ideally at a senior management level) * Experience in managing campaigns, co-ordinating team members, developing timetables and setting deadlines to achieve objectives * Excellent communication and programme management skills You need to be the kind of person who... * Has a passion for digital media and for relationship building and account management * Has the intellectual stretch to understand each functional area of the business to facilitate both WHC and client needs * Will be able to drive and motivate themselves to deliver beyond expectation while maintaining credibility and trust * Loves to learn - both knowledge and skills Is a creative question-asker and a solution-finder Is able to work in a fast paced, fun and progressive environment Enjoys a challenge - we work hard, and it can b