Senior Brand Marketing Manager

Pact Coffee ,
London, Greater London
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Overview

Job Description

Who we are Coffee without compromise. That's what Pact Coffee is about. We source speciality coffee direct from origin, at fairer than Fairtrade prices, and deliver it to homes, offices, cafes, restaurants and hotels across the UK. Always freshly roasted, ethically sourced, and absolutely delicious. We are 100% committed to Direct Trade, and deliver a training and investment programme to farmers. Not just to change their lives for the better, but to ensure a steady supply of world-class coffee for all of our customers. It's about quality, not charity. Our Head office is in Bermondsey and Roastery in Haslemere. We are passionate about what we do - working collaboratively to bring sustainable, high quality coffee to a range of customers and clients. What we do * Make coffee a force for good * Source 100% speciality grade coffee * Always pay farmers 25-125% over Fairtrade rates * Provide training and investment to talented coffee growers * Roast our coffee no more than seven days before shipping * Grind each bean on the day it's sent out * Have an energetic, collaborative approach to work * Offer a competitive salary and fun perks (free rock climbing, breakfast and snacks, and a 4pm beer fridge to name a few!) Who we're looking for: We're looking for an experienced, enthusiastic and motivated Senior Brand Marketing Manager who's passionate and understands the brand. As a Senior Brand Marketing Manager, you will be able to demonstrate brand growth in your previous role and build a strategy. We are looking for someone who is self-motivated, solution led, and a creative thinker. As a Senior Brand Marketing Manager you will have: - * A strong background in brand marketing * Experienced building a compelling brand * Deep understanding of customer needs and decision drivers * Expertise in content, integrated campaigns and experiential marketing * Deep knowledge of marketing metrics and analytics * Experience working cross-functionally delivering marketing campaigns * Previously worked in fast paced ever changing environments As Senior Brand Marketing Manager your main responsibilities will include... * Create and lead the brand strategy for Pact Coffee * Drive brand growth for both Direct to Consumer (D2C) and Business to Business (B2B) channels * Continually strengthen our brand through developing strategic initiatives - such as NPD launches and ATL/BTL cross-functional promotional campaigns * Evolve our overarching brand positioning along with our Strategy, Design, Product and broader marketing campaigns * Drive integrated marketing campaigns to generate increased brand awareness * Lead the key elements of brand planning, range management and marketing mix, ensuring that initiatives are profitable, competitive and in line with our overall growth plan * Plan, develop, lead and evolve the implementation of communication activities, working with internal and external stakeholders * Ensure consistency of brand communication throughout the different consumer touch points * Collaborate cross-functionally to ensure the Pact Coffee brand is brought to life across every customer touch point * Day to day management of media, social, e-Commerce, PR and agencies * Be a brand ambassador and bring others along on our journey to make coffee a force for good

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