Channel Development Manager

About Abbott At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Description 12 Month Contract The Channel Development Manager Infectious Disease UK supervises and coordinates the launch of IDDM Products with focus home-test portfolio into B2B and B2C segments. Ideally the Channel Development Manager based in UK, alternatively the candidate is home-based with a high willingness to travel to the UK. Position Summary * Supervise and Coordinate IDDM Products launches * Responsible for the planning and execution of the commercial strategy with a new channel and target segment (B2C & Pharmacies) * Manage and implement a UK centric B2C e-commerce channel as a member of global workgroup * Develop Commercialization plan in collaboration with Marketing Director Europe * Owner of the advertising, promotions, and marketing initiatives to generate awareness, leads and sales in the new segment Responsibilities * Develop and update Product Launch and Commercialization Plans * Development of digital and print advertising campaigns: * Develop content with global and regional marketing * Develop target group messaging house in collaboration with internal creative and digital teams * Interface and collaborate with internal (e-commerce teams) as well as external stakeholders (marketing agencies) * Development of advocacy groups and programs * Gain deep understanding of customers' product utilization, needs and insights: * Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment) * Product features/benefits, product utilization and customer insights * Competitor intelligence * Market dynamics (growth/decline key drivers, PESTLE analysis) * Market research and ROI analytics, as well as tracking of KPI's and leading business indicators as defined * Work with leadership on the product pricing strategies * Meet with clients to provide marketing or technical advice * Routine 2-way communication with the European- and Global marketing teams * Required Behavioural& Skills * Acts and behaves ethically and professionally * Proficiency using Microsoft Office pack & other (SharePoint, Salesforce.com, Qlikview, etc.) * Natural inspirational leader who can energize and align a cross-functional team to deliver the business goals * Strong focus in understanding and extracting customer value * Balanced mix of strategic and tactical focus * High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes * Positive mindset and collaborative attitude to bring down barriers for goals * Prioritizing work, making decisions and solving problems Education & Experience * BA/BS in Marketing, Business, and/or Biological Science or related field * At least 5 years industry experience with ideally 3 years of experience in related marketing functions * Alternatively, Master or Ph.D. in Biological Science, Medicine or related field. * Ideally, with initial experience in Product Management or Marketing * Leadership experience in cross-functional and multi-cultural teams * Previous B2C marketing experience preferred * Previous e-commerce and marketing in a highly regulated marketplace preferred * Familiarity with diagnostic industry practices and ideally has familiarity with [market(s) relevant to product line] * Experience with various forms of digital media and PR campaigns * Fluency in English, other European languages are an asset