Brand Director [Unannounced Project] (273)

Ubisoft ,
Royal Leamington Spa, Warwickshire
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Company Description Ubisoft Leamington has been a member of the Ubisoft family since January 2017 and has collaborated on Tom Clancy's The Division & The Division 2, Far Cry 5 and Starlink: Battle For Atlas. Currently comprised of a 70-strong team, the studio is a solid and experienced group supported by a mix of veteran developers and promising young talent. Based in Royal Leamington Spa, Ubisoft Leamington is at the heart of a thriving destination for UK game developers. Job Description Job Description The Brand Director will be embedded within the development team to build the blueprint strategy & roadmap and manage & build the brands marketing teams; Responsibilities * Determine market benchmarks, key success factors, threats and opportunities for the brand; * Develop and maintaining the strategic and visual direction of our IP in close collaboration with the development teams; * Define, qualify and quantify the brand's target market; * Initiate relevant consumer research to confirm/adjust the DNA of the brand in time; * Ensure the products' long-term management and performance by continuously growing the brands core values by integrating feedback from operational marketing and the editorial product's strategy team; * Check and ensure marketability of all features added to the game; * Coach internal teams on the brand strategy and its DNA. * Establish and monitor budgets for the project; * Coordinator the efforts on with marketing and PR teams at a corporate level; * Have regular check-ins with team members and supporting their goals and targets; * Work collaboratively with other department heads to hit goals. Build working relationships with others cross-functionally. * Partner with Ubisoft marketing teams, as well as external agencies to drive impact, quality and efficiency of content; * Be a point of contact for Ubisoft internal business and marketing teams, coordinate and prioritize requests from those teams; * Create communications and PR plan in collaboration with internal PR teams; * Organise events as well as visits from press and stakeholders; * Manage brand merchandise; * Plan and prepare project presentations for major milestones. Qualifications Skills and Knowledge * Knowledge of consumer trends and gamer demographics; * Can drive brand development to be in line with current trends and have the ability re-position and re-target the scope; * Knowledge of different business models and their impact on IP/Product; * Can blend creative strategies with analytic data; * Interact in a diplomatic manner with multiple stakeholders at different levels of the organization; * A broad interest in mass-media entertainment, such as games, comics, movies, TV and literature as well as knowledge of online, social media, and consumer electronics. Relevant Experience * 7+ years of experience in management and production of assets, in particular the creation of logotypes, trailers, high-res art and Iconic images; * Experience with presentations and acting as a speaker; * Experience in organizing consumer events and trade shows as well as press visits; * Desirable experience in social media, including content development, community engagement and influencer marketing; * Experience within the video game industry is essential. Additional Information Benefits & Relocation Flexible working, 22 days annual leave + Christmas shutdown, private healthcare (with option to add immediate family), life insurance & income protection, workplace pension scheme, paid volunteering days, annual fitness & well-being allowance, games, technology & merchandise, subsidised travel and many more... Relocation assistance is available to anyone currently living 50 miles or more from the studio location. Please contact a member of the talent acquisition team to find out what we have to offer and how we can support with your move here... relocation really doesn't have to be a daunting prospect. Find out more about Ubisoft Leamington: Facebook: Twitter: Ubisoft Reflections & Ubisoft Leamington is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualifications: Skills and Knowledge Knowledge of consumer trends and gamer demographics; Can drive brand development to be in line with current trends and have the ability re-position and re-target the scope; Knowledge of different business models and their impact on IP/Product; Can blend creative strategies with analytic data; Interact in a diplomatic manner with multiple stakeholders at different levels of the organization; A broad interest in mass-media entertainment, such as games, comics, movies, TV and literature as well as knowledge of online, social media, and consumer electronics. Relevant Experience 7+ years of experience in management and production of assets, in particular the creation of logotypes, trailers, high-res art and Iconic images; Experience with presentations and acting as a speaker; Experience in org

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