PR Assistant Account Executive

Studentlanguagebureau ,
Clerkenwell, London, Greater London
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Job Description

1. Knowledge and Experience All internal tools, systems and processes relating to account administration are understood and actively utilised. A sufficient understanding of client organisations and communications programmes is maintained and utilised to support the administration of accounts. Knowledge of clients, competitors and key market sectors is in evidence and used to add value to administrative tasks such as research, developing media lists and supporting campaign activation. Involvement in the tactical activation of campaigns and programmes is demonstrated. 2. Client & Account Management Understand the role of the agency in providing public relations and communications consultancy to its clients Understand the high standards of quality and accuracy needed when preparing 'client ready' documents for the team Know the names of all key clients on the team, manage organisation charts and have contact details for them Make sure you read all reports for clients to ensure you have good knowledge of current activity 3. Communication Learn the basic skills of writing for business including writing emails, short memos, status reports, actions from meetings, weekly or monthly client reports, media coverage and evaluation documents and background briefing documents Spell and grammar check all documents, including emails, before giving them to your manager for approval Be professional, polite and helpful at all times when taking or making telephone calls, including taking detailed notes if somebody is giving you a message to pass to your colleague Meet all deadlines Keep accurate and up-to-date daily 'to do' lists Manage workload and prioritise effectively, especially when deadlines over-lap Give early warning to line managers if project deadlines conflict Learn the basics of Office so you are able to produce for example simple spreadsheets for the team 4. Media Manage the relationship with media monitoring agencies Take responsibility for quick initial mark-up of daily papers; distribute these equally amongst the team first thing Scan daily coverage for client mentions and file Manage print cuttings and file Help to answer the phones when team members are unavailable - ensure accurate noting of all relevant information and pass messages/requests to necessary team member Learn about the different types of media e.g. national, regional, consumer, print, broadcast, on-line, and their respective roles, news cycles and when and how each should be used Read at least one national newspaper and on-line news portal daily and at least one trade magazine weekly 5. Digital Be aware of and understand the range and types of different social media including, but not exclusively, Linked-in, Facebook, MySpace, Twitter, del.icio.us, YouTube and flickr Set up RSS feeds to monitor online news for clients on key issues Set up your own RSS reader and subscribe to key opinion formers blogs within your client sector/s and understand and follow blogging etiquette Monitor client related groups on social networks such as Facebook To be able to use the Internet to research and find information quickly and accurately Maintain a blogger database on a weekly basis - developing a system / process that tracks recent and noteworthy posts, topics and / or themes written on the blog 6. New Business Research background information and ideas to support your line managers in the development of new business for prospective clients/clients. Your approach to research should 'leave no stone unturned' in its thoroughness to ensure it is robust as your line managers may be using this information in documents and in discussions with prospective clients/clients 7. Training

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