Senior Manager, EMEA Field Marketing

RSA ,
London, Greater London
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Due to rapid growth and increased demand for modern applications for the world's largest companies, we are actively seeking a Senior Manager within our EMEA marketing team to lead the Field Marketing and Demand Gen. You will be responsible for the strategy and execution of the full marketing mix in support of the business, with a particular focus on driving a comprehensive and outstanding demand strategy to deliver quantifiable value to the business. The ideal candidate is passionate about engaging customers, delivering a world-class marketing function and has a drive to succeed in a fast-paced environment that will now be in digital. You will be able to take solution-based concepts and translate into compelling marketing propositions that promote the brand and create highly relevant and engaging marketing platforms. You will enjoy working in a thriving, fun and changing environment and relish the opportunities that present as we work in the new normal of remote and digital engagements. POSITION RESPONSIBILITIES: * Overall responsibility for the modern apps marketing strategy, plan and execution in EMEA with alignment to the global field marketing strategy. * Plan, manage and execute a top-to-bottom field marketing plan for the VMware Tanzu portfolio in EMEA - in collaboration with the extended marketing team, based on business goals and driven by marketing results * Drive interlocks with the EMEA field leadership team & modern apps business unit to create an effective network for marketing success * Promote, personally and with the team, VMware as one of the most important and strategic software vendors in the marketplace * Work with marketing counterparts in Europe and the US to assess, define and deliver the appropriate mix of thought leadership, awareness, pipe generation, pipe acceleration and relationship building to drive pipe coverage and marketing pipeline contribution * Manage the budget and associated marketing resources to closely inspect investment choices and assure return on investment * Manage the business development manager and emea field marketing team covering UKI, Southern Europe and Central Europe. * Drive consistency and collaboration with the North America and APJ field marketing teams POSITION REQUIREMENTS: * Proven experience in defining a marketing strategy aligned to the business plan to drive business growth * Extensive experience in a high-tech marketing role & specifically focusing on cloud, with proven experience on SaaS transformation * Proven success planning and executing pan-EMEA integrated marketing programs and lead generation campaigns * Ability to work on multiple, simultaneous marketing programs that require both strategic thinking as well as driving high-speed tactical execution * Strong project management skills and ability to develop and deliver special projects within tight deadlines * Excellent verbal and written communication skills, must have the ability to communicate with team members at varying levels, conceptually and tactically * Ability to orchestrate a plan from strategy to execution against tight deadlines in a fast-paced, changing environment keeping a sharp eye on detail and accuracy * Must be a self-starter, highly motivated, able to think outside of the box, think through problems to come up with innovative solution Category : Marketing Subcategory: Field Marketing Experience: Business Leadership Full Time/ Part Time: Full Time Posted Date: 2020-05-27 VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate di

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