Senior Social Media Manager (Peppa Pig)

Entertainment One Ltd. ,
London, Greater London
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Overview

Job Description

About eOne Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity. eOne brings to market both original and existing content, sourcing IP from Hasbro's portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location. Position Summary: The Senior Social Media Manager for Peppa Pig, will work closely with the Global Social Media Director to set and implement local strategies in close collaboration with the Marketing Teams. This will include planning social calendars, expanding brand reach, growing brand engagement, championing trends and opportunities, and analyzing effectiveness across the globe. Key Responsibilities * Manage all Peppa Pig social media accounts on Facebook, Instagram and Twitter which includes creating best in class original posts, copywriting, organizing translations, and scheduling. * Work alongside our Content Producer to bring to life innovative and data informed creative ideas for campaigns, as well as 'always on' social. * Continually identify social media trends and opportunities, and proactively capitalise on them in innovative ways, sharing learnings with the global team to drive future strategy development. * Closely align with Marketing Teams to ensure social media is integrated with and fully supports local brand and commercial objectives and 360 marketing plans. * Monitor and respond to our community on all social media platforms in a timely and personable manner and in keeping with our brand values and tone of voice. Identify opportunities that will help grow our communities. * Understand, utilise and champion analytic tools to evaluate content performance against set KPIs, ensuring our content and social strategies are successful and resonate with our audience. * Work collaboratively and seamlessly as part of a specialist in-house Global Social Media team, continually sharing ideas and learnings with colleagues around the world to deliver best-in-class social media for our brands. * Has the judgement and awareness to follow, adapt and evolve processes (with supervision) Is able to identify ways we can do things better, articulate it, propose and execute solutions * Be an in-house social media expert, aligning closely with the Global Social Media Director to ensure local requirements and learnings are integrated into global content and social strategies. * Work with Global Brand Teams to oversee development of creative materials for social platforms based on local strategies and needs. * Coordinate with SVP/VPs of Brand Marketing and PR agency on crisis response and management as required to ensure all private and public engagement with followers is appropriate and on-brand. * Work closely with our Global Paid Media Team to set up and run effective social paid media campaigns, ensuring these delivers against set KPIs. * Lead conversations and highly collaborative relationships with some of our partners. Key Competencies * Proven ability to handle major brand presence on social media; you understand the responsibility that comes with working on high profile accounts and can use them effectively. * An ability to work autonomously in what can be a fast-paced environment. You'll have good judgement and know when to escalate matters to the Social Media Director for support. * Proven experience of managing and executing social media strategies. Previous experience with consumer brands, especially in the kids/family space, is a plus. * A true social media enthusiast who is passionate about family brands. You will have a strong understanding of the role social media plays as part of broader brand strategy, it's value and impact it can have. * Deep understanding of the social media landscape including platforms (existing and emerging), algorithms, challenges and opportunities. * Comfortable with using native and 3rd party analytic tools and reporting against KPIs. * Highly collaborative and team-orientated with demonstrable relationship management skills. * A crea

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