Global Expert Insights Manager

GlaxoSmithKline ,
Weybridge, Surrey
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Job Description

The role: As a Global Expert Insights Manager, you will be responsible for delivering global performance measurement programs for the Expert - health-care professional - sales and marketing function across GSK's Consumer Healthcare (CH) categories. You will manage the provision of "lag" data, metrics and KPIs that drive future programs and the development of the global Expert function across content, channels & conversion and tech solutions. You will also support decision-making in the global and local Expert leadership teams by ensuring the quality and actionability of that measurement. In this role you will also support the ongoing transformation of the overall Insights & Analytics function by championing strong capabilities in the area of Expert measurement and demonstrating the power of the link between data and insight to drive business growth. This is fantastic opportunity to be part of a team in the global GSK spotlight! You will be joining a rapidly transforming team which will provide you exposure to multiple functional teams, markets and Consumer Healthcare categories. Following our Joint Venture there has never been a more exciting time to join us! Your responsibilities: Support Strategy and business growth * Own a basic understanding of the business environment for the 4 consumer health categories and the Expert strategy for each. * Support the development of strategic expert foundations including Expert Recommendation Journeys and expert task maps by ensuring timely, comprehensive and excellent quality performance insight is available for Expert teams. * Identify opportunities to transfer performance learnings across expert audiences, Consumer Healthcare categories and programs - signalling potential synergies and learnings across categories, brands or markets. * Champion expert audiences and expert obsession across the organisation. Support the management and activation of Expert Obsession programs Support Performance Focus * Lead the day-to-day management of research agencies to provide the overall Expert performance measurement program delivery, quality and necessary clarity of interpretation of data, depth of learning and additional analytics as required, to drive Expert strategy and tactics. * Enhance the global-to-local connection in the performance measurement area, working in close partnership with the Expert Activation & Capability team to do this. * Recommend opportunities to strengthen or adapt performance measurement approaches based on changing business needs or new methods available, to better deliver insights. * Partner with stakeholders within Expert BIA and across the global Expert organisation to identify performance measurement requirements across content, channel & conversion and tech initiatives * Support data integration and change management programs in the Expert performance measurement space * Propose supporting initiatives or research frameworks to complement standardised quantitative measurement programs, to better drive activation of Expert programs Support transformation of the Insights function * Develop, with support, learning and capability programs for Expert performance measurement for the CBIA and Expert organizations. Ensure digital self-service methods are available, scale-able and supported. * Partner with Expert analytics, data transformation and Expert tech functions to integrate performance measurement data in reporting tools, driving visibility and access to data and improved connections between data sources. * Participate in learning & development programs at a cross-category level and beyond. * Build CBIA capability in leveraging measurement tools to drive expert growth opportunities at category & brand level Basic qualifications: * Bachelors Degree * Proven experience in managing large quantitative Insights and/or analytics projects, Ad hoc country projects * Demonstrable project management skills and some experience of working with data analytics, even in the context of quantitative ad hoc projects * International OTC / FMCG experience. This experience can be gained either on client- or agency-side * Experience of and ability to work in a dynamic business context with rapidly changing information and priorities * Hands-on experience with a range of learning/ insight methodologies incl. through data analytics, digital methods and tracking studies preferred * Experience of working across multiple markets and cultures through in-market and regional or global roles. * Confident style with excellent interpersonal and communication (written + oral) skills. * Self-starter, able to work effectively with limited oversight. * Some business acumen with strong examples of reporting findings in action-oriented way, relevant to business needs * Experience managing multi-country, complex tracking studies or data sets * Ability to prioritize and deliver under tight timelines with rigor and quality. * Utilize multi source information in a fast-moving environment. Pr

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