Senior Marketing Business Analyst

Greenwich Biosciences, Inc ,
London, Greater London
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Senior Marketing Business Analyst International Business Analytics About GW Pharmaceuticals GW Pharmaceuticals is a cutting-edge UK-based biopharmaceutical company that over the last 20 years has established a world-leading position in cannabinoid science and the development of regulatory approved medicines derived from cannabis. Our mission is to transform the lives of seriously ill patients and their families. In October 2018 our achievements were recognized by TIME magazine which named GW as one of the 'Top 50 Genius companies of 2018 that are inventing the future'. Having developed the world's first prescription medicine derived from the cannabis plant, Sativex, which treats spasticity due to multiple sclerosis,GW has now developed an oral formulation of purified cannabidiol (CBD), (approved as Epidyolex in Europe) for use as adjunctive therapy of seizures associated with Lennox Gastaut syndrome (LGS) or Dravet syndrome (DS), in conjunction with clobazam, for patients 2 years of age and older. Lennox-Gastaut syndrome or Dravet Syndrome are two rare and severe early-onset, drug-resistant epilepsy syndromes. CBD is approved in the US as Epidiolex. This is in addition to our deep pipeline of clinical stage cannabinoid candidates under development for both orphan and non-orphan indications with a particular focus on neurological conditions. In the UK, we have close to 550 employees from a diverse range of backgrounds and disciplines based on four sites in Cambridge, Kent, London and Andover, along with employees working in the field. We also have a strong presence in the U.S. with around 250 U.S. employees, based both in Carlsbad, CA and in the field. We are continuing to build out our teams and are looking for talented individuals with an entrepreneurial spirit, dedicated to making a difference in the lives of our patients, and to exemplifying our company values. Please go to www.gwpharm.com for additional information. Senior Marketing Business Analyst 1. Job Purpose The individual will be a key member of the International marketing team and will be a key driver for all business analytics related to the growth of the brand and feeding into the overall strategy and brand plans for GW's epilepsy portfolio across the International Markets countries (defined as all ex-US territories). 2. KEY RESPONSIBILITIES/ACCOUNTABILITIES Develop and maintain a deep understanding and key strategic insights into the evolving EU epilepsy market, clinical data and Epidyolex Contribute to the development of the EU and Developing Markets Epidyolex launch plan with all analytical aspects required Initiate and analyse market data, including competitive intelligence and trends, to generate key insights to drive brand direction Drive all brand related market research with HCP, patients or caregivers in alignment with the brand team and brand needs Drive the brand adoption in using the right key metrics during the launch of Epidyolex e.g message recall Update and maintain the sales forecast in alignment with the line manager Measure the feasibility of the strategy and the effectiveness of the promotional tactics Work collaboratively with the US colleagues Contribute to a seamless Medical : Marketing : Market Access interface Establish and nurture customer relationships within the epilepsy community across markets where Epidyolex is to be commercialised The job holder is responsible for maintaining cGxP and H&S knowledge applicable to the job. 3. DETAILED RESPONSIBILITIES/ACCOUNTABILITIES Contribution to and maintenance of the International Epidyolex commercialisation plan, utilising stakeholder and market insights Maintain a deep understanding of the Epidyolex data to build the strategy, positioning and messaging, create the differentiation and value added for the product Measure the feasibility of the strategy and the effectiveness of the promotional tactics Conduct market research across indications for the brand Epidyolex Forecasting for International markets for Epidyolex and potential pipeline products Attending international congresses and stakeholder meetings if required Project support across team members 10-20% international travel Carries out their work in a way that will not adversely affect their own, or others', health, safety and security or the environment and reports any shortcomings in GW arrangements 4. KEY ATTRIBUTES/SKILLS/EDUCATION - ESSENTIAL Knowledge: PhD/Master's degree in science or business Deep and demonstrable knowledge of business analytics in Marketing and/or in the Pharmaceutical sector Proven Product Launch Experience Experience: Neurology or rare disease experience preferred Experience in managing multiple projects and vendors Proven team-working ability within diverse cross-functional teams Proven and demonstrated experience in strategic and tactical planning Relevant pharmaceutical experience Skills: Strong collaboration and team-working skills High degree of IT literacy in particular strong excel

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