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Hearst Television
,
London, Greater London
Account Manager
Overview
Job Description
We are looking for an Account Manager to join our Commercial Operations Team. You will work closely with Sales, Project Management, Ad Ops, Sales Planners, and Business Insights to ensure that commercial campaigns are managed faultlessly and client goals are always exceeded. Working with a variety of accounts and agencies, you will work collaboratively to scope and deliver campaigns with advertisers and internal collaborators. Campaign activity includes, but is not limited to, rich media ad units, branded content offerings, custom videos, social content and cross-platform takeovers. You will lead every aspect of campaign success and be fully responsible for all post sales client activity. Your goal will be to create the best plan to meet client objectives, build strong relationships with external and internal stakeholders and exceed client performance expectations. Key Duties and Responsibilities Pre sales * Collaborate with the Sales team to put together effective pitches to answer client briefs. Giving advice on technical feasibility, production and media costs, past campaign performance and client insight in order to create a deck that meets and exceeds the client expectations. * Work with the Sales Planners and Project Managers to turn the creative concept into a clear media grid with production and media costs and send to client. * Align with agency and client sales team to understand client objectives and advise sales on new product offerings across digital. Production * Brief in the Project Management team on every digital campaign and work with them to facilitate the build of assets and creation of content. Campaign management * Own the client relationship post sale, delivering a first class client service that goes beyond the live campaign and focussing on retention, rebookings and upweights. * Building long term relationships with agency and client contacts through regular communication including email, phone and meetings. * Effectively manage the campaign life cycle through Account Management best practice: oProduce Marcomms schedules to illustrate campaign concept and timings oOwn KPI delivery throughout a campaign including proactive optimization of display formats and branded content oCommunicate campaign progress to the client through reporting and updates of custom campaigns * Work with Audience Engagement team on social scheduling and reporting as well as amplification strategy. * Educate and assist on all areas digital for both internal and external stakeholders * Proactively look for ways to enable the Sales team and add value for the agency and client. * Be aware of sales budget and be responsible for pacing to budget at all times * Be aware of print activity being booked by clients and how this fits with digital activity and events (on some occasions) Post campaign * Produce analysis and insight at end of campaign and present back to the client (post campaign analysis) * Set up debrief meetings internally for all campaigns and communicate insights and learnings back to the Sales teams * Responsible for collation of campaign data for use on future activity About You * A fantastic communicator * Incredibly commercially aware and sales driven * Strives for excellent results and excellent customer service * Confident client facing presentation skills * Excellent time management and prioritisation skills; able to work effectively under pressure * Collaborative attitude is essential * Flexible, personable attitude; ability to develop excellent professional relationships with all level of personnel * Has a deep understanding of digital and print market changes, and wants to stay ahead of the curve * Proactive and enjoys a varied role * Pays attention to detail at all times * Ability to achieve results through influence and problem solving * Self-motivated * Team player Technical Requirements * Knowledge of standard web applications, rich web technologies (e.g., Web 2.0, HTML, browsers, etc.) * Web tracking and reporting expertise using tools such as Google Analytics and DFP * Knowledge of CRM tools and pulling data from them * Experience or knowledge of trafficking and ad servers * Experience or knowledge of implementing and verifying 3rd party tracking against multiple campaign deliverables * Technical - we work in a dynamic, ever-changing environment and use technologies to support us. Must be comfortable adapting and learning new technology.