Head of Social Media

The Hut Group ,
Manchester, Greater Manchester
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Overview

Job Description

About The Hut Group: THG is one of the world's fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide. With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader. Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions. To support our ambitious growth, we are looking for commercially astute ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. The group is now looking to hire a Head of Social Media to join one of our biggest and most successful divisions. This high profile position would place you a the forefront of setting Social Media strategies for the brand, anticipating and predicting future social trends and building loyal social communities to drive revenue and brand growth. This not your average Social Media role and requires a true social pioneer. About the Role: The The Head of Social Media is responsible for developing and leading the activation of the social media strategy. You will be the key contact for all things social. You will develop a social engagement strategy for all social media channels globally to build communities, considering business and brand objectives and overseeing social's implementation across regions. Working closely with digital collegues you will develop content strategies that meet key objectives. You will also work closely with paid media and influencer marketing programs to maximise exposure with the right audience, aimed at building brand engagement, followers and reinforcing brand positioning. Key responsibilities will include: Overseeing social media content strategy and execution across global social media platforms, including but not limited to: Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, SnapChat, TikTok, etc. Ensuring proper amplification of key brand messages globally through use of organic social media Articulating content strategy to brand & creative teams and work in partnership on the development of content for the various social media platforms Creating and maintaining a monthly social media calendar for each platform, leveraging brand marketing calendar and pop culture occasions to maximise relevance of storytelling to drive engagement, reach, and follower growth Coordinating calendar and content with brand teams to execute plans in alignment with global and local objectives/audiences Overseeing briefing of social media copy, usage of hashtags, and alignment with brand tone of voice Overseeing the execution of social community management and dialogue moderation Monitoring and reporting client inquiries received through social media with customer service Maintaining a direct relationship with social media platforms' representatives Managing the social media budget to maximise ROI and achieve business plans Regular reporting and campaign analysis Defining framework and oversee social media listening and audience audits Requirements Strong experience and expertise in social media strategy and execution for large, well known brands. Agency or in-house experience Proven ability to deliver consistently strong measurable results Creative flair - the ability to do things that haven't been done before, pioneering social media strategy for the brands Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively A passion for the world of beauty, health and online retail! Benefits Competitive salary Company bonus scheme Company pension scheme Onsite Doctor Employee discounts

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