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Penhaligons
,
London, Greater London
Senior Paid Media Manager
Overview
Job Description
We are currently looking for a Senior Paid Media Manager to join our growing Global Digital team. In this role, you will be instrumental in furthering Integrated Marketing Communications capability for the brands. You will be responsible for delivering the right message to the right person at the right time as they take a journey with our brands - across any given media touchpoint - to ensure we are driving traffic down the consumer funnel. Penhaligon's and the Parisian fragrance house L'Artisan Parfumeur belong to Perfumers 1870, an independent arm of the Puig Group. As Senior Paid Media Manager, you will work in conjunction with many partners to deliver mutual goals - the Digital, Brand, CRM, PR & Social teams, as well as other stakeholders - to deliver brilliant results in all ideas and applications and impactful, measurable Connection Point Planning. You will be driving brand awareness and filling upper funnel planning - a new activity for the brand. Alongside this, ecommerce conversion is equally important. You will need in depth knowledge of Paid Media and Paid Social and be able to implement a tested strategy across their channels either in house or with agency support. You will need to be a highly results driven individual who is focused on achieving KPIs and devising exciting plans to meet targets and increasing ROI, with a great creative eye and omnichannel attribution understanding and mindset. Senior Paid Media Manager Responsibilities: * Manage the Media Budget and Messaging Touchpoint Strategy for Digital and Brand across (but not limited to) Search, Retargeting, Display, Social, OHH, Print, DPA etc * Work alongside the Brand teams to develop a longer term touchpoint and right messaging strategy * Understand the current economic climate and be agile to adjust plans / activities and switch gears to focus on niche opportunities * Partner with the Brand teams on a testing strategy for assets and regularly feedback to ensure continual optimisation * Manage and continually evaluate agencies. If necessary, carry out RFP for continued work. This will include: PPC / SEO / Media * Work with our parent company team in Barcelona on GTM and further developing the attribution model framework * Train the business on new mythologies and connection strategies, adopting a "teach, don't preach" method * Work with the Analytics team to add further insight into consumer behaviour, purchasing patterns and targeting strategies Desired Skills and Experience: * Strong experience in a Paid Media role ideally in the Luxury, Fragrance or Beauty industries * In depth knowledge of Paid Media and Paid Social and able to implement a tested strategy across their channels either in house or with agency support * Collaborative, energetic, and hands-on team player, but also a motivated self-starter with ability to independently work on multiple projects * Solid understanding of both off and online channels, and how key platforms operate * Strong experience in Digital Marketing, supporting omni-channel businesses globally * Highly results-driven individual, focused on achieving KPIs * A great creative eye and omnichannel attribution understanding and mindset * Strong organisational skills with a can-do attitude and excellent attention to detail And you will also embody our core values: "Fearless Explorers" , "Ambitious In Our Vision" , "United In Our Individuality" , and first and foremost passionate about fragrance. If you want to take part in a journey where you can make a real difference, apply with your CV today and be bold with us. Penhaligon's is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience. Unfortunately due to volume, we cannot get back to all applicants, therefore if you don't hear from us within 4 weeks consider your application has not been successful on this occasion. Employment Type: ["FULL_TIME"]