Sr. Industry Marketing Manager

Blue Prism ,
London, Greater London
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About Blue Prism Blue Prisms vision is to provide a Digital Workforce for Every Enterprise. The companys purpose is to unleash the collaborative potential of humans, operating in harmony with a Digital Workforce, so every enterprise can exceed their business goals and drive meaningful growth, with unmatched speed and agility. Fortune 500 and public-sector organizations, among customers across 70 commercial sectors, trust Blue Prisms enterprise-grade connected-RPA platform, which has users in more than 170 countries. By strategically applying intelligent automation, these organizations are creating new opportunities and services, while unlocking massive efficiencies that return millions of hours of work back into their business. Available on-premises, in the cloud, hybrid, or as an integrated SaaS solution, Blue Prisms Digital Workforce automates ever more complex, end-to-end processes that drive a true digital transformation, collaboratively, at scale and across the entire enterprise. About Robotic Process Automation As the pioneer, innovator and market leader in RPA, Blue Prism delivers the worlds most successful Digital Workforce. The companys software robots automate transactions and improve operational efficiencies while meeting the requirements of the most demanding IT environments, where security, compliance and scalability are paramount. Blue Prism provides a scalable and robust execution platform for best-of-breed AI and cognitive technologies and has emerged as the trusted and secure RPA platform of choice for the Fortune 500 . Your Opportunity: Blue Prism is seeking a Sr. Industry Marketing Manager focused on a general set of industries such as telecommunications, manufacturing, utilities, and healthcare depending on demand. Responsible for the development and execution of an integrated marketing plan that emphasizes market specific content and messaging for awareness and demand generation and can help develop end-to-end campaigns. This Senior Marketing Manager collaborates closely with many parts of the business including sales in multiple regions, a range of marketing teams, industry subject matter experts, sales enablement, pre-sales, partner management, and customer experience. The goal is to fuel an ongoing program of market engagement with the focus industries and punctuate that with a schedule of specific proposition specific campaigns designed to drive new opportunities within existing customers as well as new customers. The position requires an independent, results-oriented professional with expertise in strategic marketing plan development. You will be confident in drawing out from SMEs and distilling the messages and supporting proof points that are the bedrock for BPs point of view. You will also be confident in taking up responsibility for working at the detailed execution as well as strategic level. Your Responsibilities: * Lead the development of a marketing program, including supporting content, to drive new business in a number of Blue Prisms Tier 1 industries. * Act at the central coordination point, aligning efforts across marketing teams, partner, and sales teams * Identify key industry specific marketing opportunities, trade shows, customer events, editorial opportunities etc. * Develop use cases, solution briefs, demo videos and more for our Tier 1 industries * Promotional strategy and tactics for vertical assets/content including email, landing page and other marketing copy * Manage the execution or overseeing the ongoing awareness and demand generation activities, including seminars, webinars, trade shows, on-site workshops, integrated online campaigns, partner enablement, etc. * Tailor corporate marketing programs to vertical pain points and messaging Requirements * Bachelors Degree in Marketing or related field * 7+ years industry/product/solution marketing experience * Proven history of creating and executing effective marketing programs * Experienced in writing compelling customer-focused content, campaigns and website copy * Excellent communication, time management, and project prioritization skills * Analytical mind and strong quantitative skills Benefits Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws. Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a re

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