Senior MI Analyst

IG Group ,
London, Greater London
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Job Title Senior MI Analyst Job Description Accelerate your career : IG Group is on an exciting journey to deliver our new business strategy set out in 2019, including growing through new markets, products, and technology. In response, the IG Group marketing function has embarked on a significant transformation to become a true partner to the global business - working proactively to equip business unit owners with the high-quality marketing insights, capabilities, frameworks, services and creativity they need to devise and deliver their plans for growth. Marketing has been reshaped to include areas of expertise, complemented by a strong service delivery unit, in addition to regional marketing hubs that drive local marketing strategies and plans. We are now looking to appoint a Marketing Intelligence Analyst to enable Marketing to drive value across the business. This is a key role in Marketing Services and will report directly into Head of Marketing Intelligence and will involve working closely with the Marketing leadership team and external marketing service partners. Who we are: Founded in 1974, we invented the concept of nancial spread betting. Today, we're the world's No.1 spread betting and CFD provider, with ofces in 14 countries and over 195,000 clients worldwide. Recognized as one of Britain's top employers, it's no surprise that this success has come from empowering our people to be brave, innovative and inspiring. Join us, and you'll nd the perfect place to showcase your talents and passion. Your achievements will be recognized, and you'll have the support of a collaborative global team. Where you'll work : As part of a connected global team, you'll come to work in a friendly and dynamic environment. Our comfortable, cutting-edge ofces contain everything you need to succeed: * Agile workspaces and hot desks * Private quiet rooms * Breakout and refreshment areas * You will be based in London and your work will have frequent interaction with the marketing services teams internally and externally. * We are a global business and hence there will be global connectivity virtually and the opportunity to engage with your global colleagues. * Join IG Group, and you'll be joining the best in an always-moving industry. How you'll progress: * Your development is as important to us as it is to you. * You'll be rewarded for hard work here, with support to get better at what you do. * We work in a fast-paced project environment where change is constant. If you're up for the challenge, you'll have opportunities to try new things and broaden your skills quickly through exposure to the executive team and new experiences. * There are many opportunities for you to learn and grow within the IG Group. We value and support career mobility and opportunities which could include moving across regions, into other Marketing Services roles or one of the Marketing Centres of Expertise (COE). What you'll get : As well as having the chance to attend regular social events, get funding for your charitable endeavors and join a range of special interest groups, you'll receive an attractive selection of benets working with IG Group: * Flexible working hours and work-from-home opportunities * Performance-related bonuses * Pension, insurance, and medical plans * Career-focused technical and leadership training * Two volunteering days per year * One day of birthday leave per year * Contribution to gym memberships and more What you'll do: * Provide performance insights to: * Drive the Marketing performance and investment * Drive the performance of all external partners/agencies * Enable robust decision making at both global and local levels to assist * Implement and influence the data and insight strategy as determined by the Marketing AI and Data Specialist * Responsible for the accuracy and quality of data, analysis and how they are used * Coach and mentor performance coordinators and country marketing teams to proactively share knowledge and promote a data-driven culture Goal focus - 1) Operational performance 2) Value creation of partnerships 3) measurement innovation 4) Marketing return on investment Who you'll be : * Demonstrated ability to present analysis and visualizations in clear ways to communicate complex messages, as well as communicate negative and positive information to stakeholders with tactical and strategic recommendations. * Technical understanding of the importance of performance measures and their relation to business objectives * Experience in the development of performance measurement frameworks including key performance indicators * A global team player, energized by collaborating and leading across cultures and geographies * Foundation knowledge of marketing data analysis techniques and tools including SQL, Adobe Analytics, KPIs setting methodologies and frameworks. We're looking for tenacious, curious, eager and open-minded people to help us maintain our industry leadership. People who embody our three core va

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