Director of Marcom and Branding

Come and work with us the "TT Way" which means we do the right thing, bring out the best in each other, achieve more together, champion expertise and get the job done...well! With approximately 4800 colleagues we operate from 27 locations around the world. Building the expertise of our people is critical to the future success of our organisation. TT Electronics is a global provider of engineered electronics. We collaborate with customers in the transportation, industrial, medical, and aerospace and defence markets, providing them with engineering expertise and support through a global network of specialists and world class facilities. As a responsible employer we encourage all our people to "give something back" by supporting the local communities in which we operate. Our office in Woking is the head office, conveniently located in Woking's town centre. It's a 3 minutes' walk to the train station from where only 30 minutes to central London. Although we are a small office with around 30 people, we see many of our colleagues from across TT when they visit for meetings. Most of the roles in head office are Group roles with an international focus, supporting the TT facilities around the world or working with our stakeholders. Introduction Reporting to the Vice President of Global Marketing, the ideal candidate will lead the marketing strategy around events and trade shows, branding, social media, internal communications and public relations content. This individual must understand how to integrate brand, marketing, communications and digital strategies to create a cohesive internal and external customer experience Key Responsibilities + Develop and enhance marketing best practices across the company in areas like trade shows, industry events, branding and internal/external communications + Work with divisional leaders and technology partners to analyse and build continuous improvements related to the company website and social media platforms that will improve the overall customer experience + Develop, implement and enhance the company's brand strategy including building our digital presence and further developments to the company website and social media presence. + Refine the company's brand promise and positioning to employees and customer; ensure our brand strategy is understood; inspire and encourage brand advocacy and guide the divisions to fulfill on the company's brand promise + Work with divisional leadership, marketing and sales leaders to develop and implement appropriate customer and channel partner experience strategies including creative marketing campaigns + Support the M&A process and integration of "new" brands into the company's portfolio + Establish and implement aligned short- and long-term Brand goals, objectives, policies and operating procedures + Work with the divisional marketing teams to assist in the development of the company's marketing strategy and budgets for new and existing products + Oversee the implementation of coordinated Marketing strategies including joint campaigns, events, digital marketing and public relations initiatives + Lead projects related to website upgrades, search engine optimization, social media and marketing automation, in collaboration with divisional leaders and the Director of Customer Experience + Streamline processes and formalize procedures to enhance the ability of the marketing teams to operate strategically and to improve efficiency in sharing best practices across the company + Establish or improve processes to help provide access to a uniform, and current set of marketing assets, including items like stock imagery, sales collateral, and other templates critical to business operations + Coordination of presence at trade shows and ownership of trade show budgets + Partners with company's sales teams and divisional marketing teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations + Work closely with product management teams to define the Group Marketing materials and programs + Leverage new and existing marketing platform(s) to monitor social media presence and customer generated content to manage brand reputation + Assist in the identification and swift resolution of brand management risks - ie., social media fraud etc. + Lead development and communication of brand "refresh" materials as needed, including items such as: brand guidance documents, templates, fonts and other files + Lead development and implementation of a digital "Common Body of Knowledge" platform to enable research, knowledge sharing, thought leadership, conference participation, coordinated event promotion and awareness development across the company + Assist in the preparation of presentations to key internal and external customers, as well as supporting the company's electronics presence at electronic shows, exhibitions or other industry events Core Requirements + Demonstrated experience in brand development