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Central Employment Agency Limited
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Newcastle upon Tyne, Tyne and Wear
B2B Digital Marketing Executive
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Job Type: Full-time |
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Salary: £20,000 per annum |
Overview
Central Employment are seeking a B2B Digital Marketing Executive based in Newcastle, as one of our key clients expands its Digital Marketing and delivery team. The role would focus on both client account management and delivery of digital marketing campaigns across SEO, PPC, Paid Social and Social Media. Overview of the B2B Digital Marketing Executive: The successful DME, will be responsible for assisting with the development and implementation of their digital marketing campaigns using techniques including (but not limited to): keyword research, competitor research, onsite optimisation, PPC campaign management and backlink analysis. From auditing and analysis, to technical implementation and reporting, you’ll cover the full spectrum of SEM. To add additional SEO and PPC resource to the digital marketing team, supporting the recent growth of our digital marketing accounts. Develop and implement successful SEO and PPC strategies aligned to our clients’ business goals, using digital tools and a range of techniques to assess campaign performance, providing strategic recommendations to drive further improvements. Assist with content marketing campaigns with the support of our team. Main Responsibilities: Carrying out keyword research to identify suitable keyword targeting based on clients’ business goals. Performing in-depth technical audits using relevant SEO tools to identify issues. Creating tailored, in-depth, actionable SEO, PPC and content strategies to help clients achieve their goals and stay ahead of the competition. Implementing on-site optimisation by creating meta data, optimising content, developing website architecture and internal linking. Creating and managing GoogleAds campaigns that meet clients’ goals and make best use of the client’s budget, with support from the digital marketing team. Developing and implementing B2B LinkedIn strategies, building audiences and managing advertising spend. Continuously monitor the performance of clients’ SEO and PPC strategies and develop ways to improve them. Provide in-depth reporting and analysis about clients’ website traffic, link profile and rankings etc., to inform strategies using Google Analytics and Google Data Studio. Organising your workload, meeting tight deadlines and prioritising tasks to keep on top of multiple campaigns simultaneously. Liaising with clients to update them on campaign progress and answering questions in a comprehensive and in-depth manner. Maintaing the most current technical SEO, PPC and social advertising knowledge and keep up with the latest trends, patents and algorithm updates. Become Google Analytics and Google Ads certified and stay up to date with new features and strategies. Understand how SEO, social and PPC work with other digital channels and disciplines like UX, CRO, content management and web development. Essential experience required: 2 years’ agency experience in a digital marketing role, ideally account management and delivery of campaigns. Experience gained client side within a B2B sector would also be considered A degree (or equivalent) in a media or marketing related subject. Experience using Google Search Console, Google AdWords, LinkedIn Campaign Manager and Google Analytics.