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Central Employment Agency Limited
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Newcastle upon Tyne, Tyne and Wear
B2B Marketing & PR Account Executive
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Job Type: Full-time |
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Salary: £20,000 per annum |
Overview
Central Employment are working in partnership with a global integrated agency who offer key services across Marcomms, Digital and Design. They are looking to appoint two B2B PR & Marketing Account Executives, working alongside a team of talented PR/Marketing & Content Account Managers, reporting into the the Head of PR & Content. Purpose of the B2B PR & Marketing Account Executive: You’ll need to demonstrate a genuine passion for B2B communications and will be a talented, motivated and well organised individual with the skills and desire to deliver integrated communications campaigns - nationally and internationally. You’ll be working with the team across a range of international clients, with a focus on B2B, technical sectors. On a day-to-day basis, you’ll be writing anything from press releases, blog content and award entries to engaging web copy and social media content. You’ll also turn your hand to marketing activities, including events support and developing client marketing materials. You’ll be responsible for contributing creative ideas, building strong relationships with the media and your clients and producing analytical and written reports on the status of campaigns. Key responsibilities of the B2B PR & Account Executive: Contributing creative ideas to PR and communications strategies/plans. Tracking forward features for key publications and creating and updating media lists. Liaising with the media to pitch in ideas for client content. Actively producing and maintaining content for a range of online and offline platforms including press releases, blogs, case studies, web copy, articles, award entries etc. Research on behalf of clients to support campaigns e.g. awards, competitors, events etc. Sourcing and managing speaking and media interview opportunities. Supporting with the creation of marketing materials such as company newsletters, brochures etc. This includes content creation and liaising with clients and suppliers to project manage these through to completion. Supporting with the organisation of client events at key trade shows. Supporting with the generation of creative campaign ideas. Supporting with the planning and delivery of integrated marcomms campaigns. Planning and implementing social media activities on behalf of clients including scheduling and updates, audits, analysis and recommendations. Producing social media calendars and schedules for a range of clients in line with wider campaign plans. Explore new and existing social media channels and creative content to find ways we could market these to clients to ensure that ramarketing stays ahead of the latest trends and developments. Experience required: Circa 12-18 months B2B PR, Marketing, Content experience, ideally gained from an integrated agency setting A degree (or equivalent) in a media, communications or marketing related subject.