CRM Marketing Manager

CRM Marketing Manager - IT solutions for the sports and leisure sector Basic salary up to £25,000 per annum benefits Based in Leicestershire A fantastic opportunity has arisen to work with a company who provide data management and marketing solutions to the sports and leisure sector. This could include football and rugby clubs through to leisure attractions and theme parks. They help clients improve the quality of their data, generate insight, manage campaigns and generate measurable results quickly and effectively. If you have a background in CRM or database marketing and are looking for a new challenge this could be exactly what you're looking for The Role: Working within a team who provide data driven marketing services to customers within the sports and leisure sector You'll be the primary point of contact for a selection of household name clients who you would deliver insight led CRM and data marketing related activities on behalf of. This would be primarily email focused but also some social media and other methods. Working as part of a team based in the Lutterworth head office Liaising with clients over the phone and sometimes face to face to understand their requirements for CRM and data related marketing activities, supporting them with strategic planning of communications activities and ensuring outcomes are measurable Developing and actioning marketing campaigns that focus on driving specific customer behaviour for example engagement and booking rate You may be engaging with other client agencies to provide customer behavioural and demographic information Developing findings from the analysis into relevant and clear client communication documents and reports. This is a client management role rather than managing a team of people. The Person: It's essential that you have practical experience in a database marketing role as well as digital marketing experience with a solid understand of social media marketing ? Proven experience of using data-driven insight to build marketing campaigns is required as well as experience of using at least one email marketing tool. Any experience working in a marketing role within the sports or leisure industry would be a benefit but isn't essential Experience of using a CRM system (e.g. Microsoft CRM) and google analytics would be useful Experience of designing and building customer surveys would also be an advantage Excellent organisational and time management skills and strong and positive interpersonal skills both with clients and colleagues are needed. Excellent communication skills including PowerPoint and the ability to pro-actively drive and communicate a plan The Package: A basic salary up to £25,000 is offered 25 days holiday bank holidays Pension and other benefits available Part of a large multinational group with medium and long term career opportunities This role is immediately available so please apply below, shortlisted candidates will be contacted within 48 hours Cordant Group is an equal opportunities employer This job was originally posted as www.totaljobs.com/job/89624595