Senior Data Driven Marketing Manager

Manpower ,
London, Greater London
More Details
Salary: £60000 - £70000 per annum

Overview

An exciting opportunity has arisen for a Senior Data Driven Marketing Manager to join our client (a leading global FMCG company with Brands such as Dove, Knorr, Persil & Magnum) based at their prestigious facility in Blackfriars, London. This is a full-time temporary role for a period of 12 months, working a 36.25-hour week. This role is paying between £60,000-£70,000 pro rata per annum, depending on experience. Role Background Our client seeks long-term sustainable growth through responsible business practices and product innovation, providing consumers with exceptional brand experiences, today and tomorrow. We live in a hyper-connected world, where digital technology is empowering consumers and creating widespread fragmentation. It is no surprise that digital technology is transforming the way product and service innovation is driven, how they are taken to market and also how we market to our consumers. Our client's dedication to digital transformation is already well established, with the intention to accelerate and grow this rapidly. To achieve this, our client needs people with a passion for digital, analytics and organisational change, who are not afraid to break convention and who want to be a revolutionary within the business. Our client is focused on continuing to build a world class consumer-centric business enabled by data and digital. As part of this commitment, the Global Oral Care category team is hiring for a strategic, experienced, driven, motivated and highly capable Senior DDM Manager. This is an exciting new role that will craft & lead the strategy to unlock the power of data driven marketing for the Oral Care category. Key Responsibilities Be the category data driven marketing expert; lead the design of data driven marketing strategies for the category and brands and ensure all team members are upskilled and educated on the latest DDM program developments Work alongside and guide the Global Data Lead to ensure brands successfully capture, analyse, and leverage first party data Partner and support the global marketing brand teams to bring to life their target audiences through precision marketing, lead the build of precision marketing guidelines Play a leading role in the adoption of performance and 1:1 marketing/CRM Work closely with lead markets in deploying the DDM strategies for key channels with the mindset of learning, optimising and sharing Be empowered to lead and make decisions that drive demonstrable benefit. The efforts of your actions will be clear and will create the benchmark for the rest of the business to follow Key Requirements Must have proven previous experience as a senior level strategic planner with success in the digital marketing industry, either agency or client side. Practical, cross-discipline strategic knowledge of data-driven digital landscape; Confident understanding of marketing and analytics packages e.g. Google Analytics, Adobe Marketing Cloud software, programmatic, creative development and content management systems. Succeeding in complex business environments; demonstrating matrix organisation agility, creating business cases and driving business growth. Simplifying complexity; ability to interpret complex business challenges and make informed decisions that drive successful activation plans. Curious connector; ability to connect the dots across the people, projects and partners, creating new opportunities for innovative collaboration that enables successful activation of digital brand strategies. Commercially minded; has played a combination of commercial and digital roles. Doer, not just a thinker; a bias for action, making big strategic choices and activating them. Leader and team-worker; developing themselves and others, proactive networking across a complex organisational hierarchy. Resilient and influential; thriving on challenge, bringing colleagues along on the journey. Confident but considerate; a strong, respected voice that leads by example. Entrepreneurial in mind-set; asking challenging 'why' questions, suggesting new routes to success. An active listener and connector; taking into account the broader picture and the perspective of others, activating the right plan based on holistic understanding of the business challenge and business need. Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams. Strong communicator: Superior verbal and written communications skills with extreme attention to detail. This job was originally posted as www.totaljobs.com/job/89871806

People also viewed