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Michael Page Marketing
,
London, Greater London
Senior Digital Analytics Executive
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Salary: £28159 - £36985 per annum |
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Overview
The client is based in London and seeking a Senior Digital Analytics Executive, a very established Charity going through intense transformation and growth. Description The key responsibilities for this Senior Digital Analytics Executive based in London are as follows: Manage the Google Analytics account, and be our expert in digital channel analytics. · Devise an analytics strategy and framework for improving key metrics such as bounce rate, time spent on site, engagement, value per visit and conversion. · Work with Fundraising colleagues, the Senior Digital Channels Manager and other Digital colleagues to devise new supporter journeys in key areas such as event registration, donations and online fundraising. · Work with and influence the Social Media Manager, Content Manager and Digital Marketing Manager, recommending and implementing improvements to our digital marketing mix eg effectiveness and spread of referrers, effectiveness of campaign landing pages etc. · Analyse our digital marketing campaign effectiveness in driving traffic to our website and mobile channels, including online conversion, attribution and cost of acquisition. Work closely with digital marketing colleagues and external agencies to share this insight and recommend improvements · Standardise Google Analytics tagging across all digital collateral, supporting colleagues across the charity with their own tagging set-up and analysis (eg online shop) · Produce regular reporting to feed into departmental and corporate scorecards, and respond to ad hoc requests as required · Devise and run multivariate tests using third party software such as Optimizely and free optimisation tools such as Google Analytics Content Experiments · Lead workshops and cross-team sessions to understand website tagging and insight requirements · Regularly analyse user behaviour across our website, microsites and mobile channels · Work with the Senior Digital Channels Manager and Senior Digital Designer to enhance and evolve our website personas · Set up and monitor Google Analytics website funnels, goals , events and dashboards · Organise and run Google Analytics training sessions to upskill colleagues and to encourage them to take ownership of their own website performance analysis · Provide governance over our Google Analytics account, including administration of accounts and user access · Lead the adoption of new web analytics and user experience software, proactively identifying opportunities for us to continuously enhance our digital insight, including our upgrade to Universal Analytics Profile The successful Senior Digital Analytics Executive will have the following experience: Experience analysing multiple marketing channels and departments in performance analysis, offline and Affiliates An understanding of complex customer analysis like forecasting, segmentation, etc. Advanced Analytics Tools experience preferably Google Analytics Excellent project management / organisational skills Job Offer This is a permanent role,based in London paying up to £36,985 P/A and offering a fantastic benefits package. Not for Profit and Charities experience preferred but not essential.