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Randstad Strategic Accounts
,
London, Greater London
Category Development Analyst
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Job Type: Full-time |
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Salary: £42,000 per annum |
Overview
Are you looking to join a fun and creative FMCG business? Are you good at project managing with great communication skills? Do you have a can-do attitude with an analytical mind set and a passion for the FMCG industry? Then we could have the right role for you The Category Development Manager is accountable for providing category leadership and developing and executing plans that deliver category growth, in conjunction with the category controller for the channel. Successful execution of the category insight will result in the business being the category partner of choice with our customers and translate to the optimisation of range, distribution, space, location, promotions and availability of the business portfolio in the marketplace. Key Responsibilities: CATEGORY VISION: Execution of the client's category vision into a 3-year vision of category growth for the customers that identifies new ways to unlock consumption and purchase for the snacking categories. Effectively communicates and operationalise the plan with the account teams; bringing it to life in a simple and compelling way that inspires our customers to believe in the growth potential of snacking, whilst making clear what they need to do to unlock the value and reinforcing the business as the 1 partner to achieve growth. CATEGORY FUNDAMENTALS: Develop and execute differentiated strategies and tactics for focus customers that maximise range, distribution, location, availability, promotions and space (macro, primary and secondary) for the category and client; making the biscuits/snacks category easier and more enjoyable to shop. Objectively track and evaluate the categories and the business performance in the focus customers, identifying risks or opportunities to the business portfolio and proactively communicate suggested course corrections. INSIGHTS, ANALYSIS AND REPORTING: Effectively interpret all available industry, category, customer and shopper data turning it into actionable insights that are communicated regularly to focus customers and the clients organisation e.g category health checks, range reviews, promotional analysis and sales fundamentals. TRANSFORMATION/SIMPLIFICATION: Ensure that workload is prioritised and focused against the biggest opportunities for the business. Implement productivity initiatives and lead the objective evaluation of category development activity against clear business indicators in order to drive continuous improvement on return on investment and significant and quantifiable savings to the business. BRAND CHAMPIONS: Work closely with the Business Unit and RG&P teams to ensure that there is a clear category, consumer, shopper and retailer rationale for our brands and retailer operational considerations are clearly understood and acted on in the brand planning process. CUSTOMER RELATIONSHIPS: Build close working relationships with key internal and external customers through developing a detailed understanding of key contacts, their strategy, goals and calendar and use this understanding to proactively identify opportunities of benefit to the categories. If you are a bubbly, outgoing individual with a can do attitude and have a background in marketing position please do not hesitate to apply below for immediate consideration. Randstad Business Support is acting as an Employment Agency in relation to this vacancy.