Senior Marketing Manager - Deals

PwC ,
London, Greater London
More Details
Job Type: Full-time

Overview

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace. About the roleWe’re looking for an experienced, creative and digitally adept marketer to join our Deals Marketing Team reporting to the Head of Deals Marketing. They will be responsible for overseeing development and delivery of marketing activity across all areas of the Deals line of service, in conjunction with our Centre of Excellence technical marketing specialists. The role will require somebody to be confident with marketing strategy, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement. Responsibilities include Working with the Head of Deals Marketing, to develop and implement our marketing strategy and plan, which also aligns to the growth priorities and marketing themes of the firm. Acting as the marketing campaign lead for the ‘Crisis and resilience’ priority area, developing and delivering a cross line of service, commercial, sales and marketing strategy. Responsible for overseeing the measurement of campaigns and activities - capturing, analysing and developing recommendations based on multiple data sets Ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations; Proactively seek new channels to market and innovate to engage with our audience in different ways. Working closely with the sales and account teams to ensure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes Working with Deals teams to develop timely, relevant and engaging content for key audiences in response to and to generate opportunities from, key market shifts. Bringing curiosity and challenge and capturing best practice so that experience, information and knowledge are shared across the wider marketing teams. Working closely with the other teams in Sales and Marketing to access additional expertise and knowledge Being a role model for sharing and collaboration, creating a positive team spirit across the Line of Service community Stakeholder management with relevant partners, and related business areas for specific campaigns Skills & Experience Required A passion for marketing and a curiosity to learn new things and challenge ways of working Ability to work responsively in a fast-paced and thrive in an ambiguous environment. A mind-set which demonstrates a comfort with testing, learning and optimising Good understanding of how to bring creative ideas and the right channel mix together to reach a target audience Proven experience of developing and delivering multi channel campaigns alongside experience of measuring and analysing data to build a picture of campaign performance and ROI Clear communication skills Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups Commercially strong, offering insight into how to create lead generating B2B campaigns Strong influencing skills to challenge the status quo Experience of Marketing Automation systems would be very advantageous Not the role for you? Did you know PwC offer flexible contract arrangements as well as contingent work ( ie temporary or day rate contracting)? The skills we look for in future employees All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships. Learn more here www.pwc.com/uk/careers/experienced/apply Diversity We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate. Learn more here www.pwc.com/uk/diversity

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