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Invoke Recruitment
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Slough, Berkshire
Digital Marketing Planner
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Digital Strategist/planner An award winning b2b agencies that is really making waves in the industry is looking for a strategic thinker who is a data/tech orientated digital marketer who relishes the complexities of delivering tangible results in a b2b environment. As the Digital Strategist, you will have worked in a relevant demand generation marketing environment. You will have stong digital agency experience with a strong hunger to progress your career in a forward-thinking agency where Data, Tech and creative combine. About you You will have a solid background in planning and running complex, personalised and automated demand generation programmes You will be digitally savvy with a solid understanding of data driven marketing You will have a good understanding of the martech stack and what tools should be deployed accordingly You will be well versed with customer profiling, segmentation and targeting across digital marketing channels to help the formation of engagement and intent scores to drive marketing automation. You will have an understanding of content marketing and integrated channels such as SEO, PPC and Social Media. You will be data savvy with experience on tools such as Google Analytics, as well as media planning tools. You like to be hands on in the programmes that drive the results for the agencies clients. You can maintain and build client relationships, with an understanding of the worlds they operate in. You enjoy working in a fast paced, agile environment. What you will be doing? Day to day you may be; Researching and gathering data to develop well-informed plans for clients, including reviewing first and third party data. Examining clients’ businesses to get to know their brands and understand their objectives and solutions. Work with the Head of Digital Marketing, Strategy, Creative and Account Directors to produce cohesive and intelligent plans. Generating original ideas with other members of the team to ensure the agency is innovative. Presenting findings and plans to client services and clients. Liaising with senior members of staff to receive feedback and create improvements to strategies. Martech stack understanding and how that affects the way you would plan a campaign. About the agency They are seeing phenominal growth having recently opened up an office in Australia and the US but they still pride themselves on having a global reach but a local feel. Having the right attitude is just as important as having the right skills and experience here - and as a result, the agency has a warm and friendly atmosphere that welcomes you from your very first day. Expect lots of social gatherings to balance all the hard work, and the chance to make some life-long friends along the way. The job comes with a competitive salary and ongoing training and development. Get in touch to find out more.