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Harnham
,
London, Greater London
Senior Paid Media Executive
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Job Type: Full-time |
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Salary: £30,000 per annum |
Overview
Senior Paid Media Executive Greater London £30,000 - £35,000 benefits This is great opportunity to work with a market leading travel organisation as a Senior Paid Media Executive within their Greater London office, whereby you will be primarily responsible for audience segmentation and optimising the performance of all Paid Media activity. If you are passionate about travel and analytics and are looking for an opportunity with a commercial impact; this role is well suited. THE COMPANY With teams specialising in multiple channels across digital marketing, this client is focused on acquiring and retaining new and existing audiences through various, innovative methods. THE ROLE As a Senior Paid Media Executive, you will report straight into the Head of Biddable and be the sole individual responsible for the optimisation of all Paid Media activity. As such, will segment audiences, analyse consumer journey, make recommendations and tweak campaigns accordingly. Day to day responsibilities include Assess performance of existing campaigns through SA360 Track user journey through Adobe Analytics, assessing conversions and impressions Segment audiences through Adobe Audience Manager DMP Measure the most effective channel through A/B testing and Attribution analysis Extract, manipulate data and obtain insights through Data Studio Liase with stakeholders internally to relay such insights and make strategic recommendations YOUR SKILLS AND EXPERIENCE: The successful Senior Paid Media Executive will have: An undergraduate degree Commercial experience planning and analysing cross channel digital media activity Proficient in Google, Facebook and Programmatic Advertising Hands on analytics exposure to Google or Adobe Analytics, Attribution Modelling and Audience Segmentation through a DMP An understanding and experience with tools such as Excel to report on campaign effectiveness THE BENEFITS £30,000 - £35,000 plus benefits Work for a reputable media agency Learn lots HOW TO APPLY Please register your interest by sending your CV to Francesca Harris via the Apply link on this page. N.B. This client does not offer sponsorship.