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Harnham
,
Kent, Hampshire
Lead Web Analyst
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
LEAD WEB ANALYST £45,000 TUNBRIDGE WELLS This fast-paced fashion brand and leader in this luxury fashion industry is seeking a lead web analyst to take ownership and scope the role, driving actionable insights and leading two analysts. THE COMPANY: This is an opportunity to work with a leader in the high-end fashion industry. They are seeking a hungry Lead Web Analyst to take the lead in understanding the behaviour of their customers. You would be analysing and pulling meaningful insights, reporting on the traffic and mapping out the customer journey. You will report into the Head of Digital & Marketing, working along side several teams including; performance, retention, SEO, social, brand marketing manager. THE ROLE: You will own and manage the online analytics driving actionable insights feeding into the relevant teams The role will involve regular reporting on the traffic as well as analysing the conversion. You will be solely responsible for the development of the visualisation techniques to provide meaningful insights. You will enhance insights by merging web analytics data with additional data sources. You will be pulling data with sophisticated analytics tools such as GA360 and reporting with strong stakeholder engagement. You will be happy to take on a managerial role, leading and guiding two junior digital analysts. YOUR SKILLS AND EXPERIENCE: As the Web Analyst will have the following skills and experience: Commercial experience with visualisation, reporting and optimisation tools Proven web analytics experience - Google Analytics/GA360, Adobe Analytics Proven commercial experience with Google Tag Management will be a bonus THE BENEFITS: Up to £45,000pa (depending on experience) HOW TO APPLY: Please register your interest by sending your CV to Kirsten Swanepoel via the Apply link on this page.