Digital Marketing Executive

My client is a well-established professional membership organisation established 70 years ago located within the West Midlands region. The role: Joining a small marketing team, the Digital Marketing Executive will be responsible for delivering digital marketing campaigns and driving acquisition of new corporate members as well as individual membership. You must be an excellent writer and able to create engaging digital campaigns that will run across all digital channels. Key responsibilities: Campaign planning- responsible for taking an idea and creating campaign concepts and messaging that can be integrated across all digital channels Email marketing- use of MS Dynamics to segment customer data and then create engaging content for campaigns and monitor success Social media - devise exciting and engaging social campaigns to use across LinkedIn, Twitter, Facebook and Instagram. Own the content plan and calendar ROI- analyse campaign success using reporting tools and Google Analytics Candidate: To be considered for this role, you will be a digital marketing specialist with experience of delivering digital campaigns across email and social media. You must be able to demonstrate excellent written skills as you will be expected to write content for website, email and social media to ensure that tone of voice is consistent across all channels and must be engaging to drive enquiries and convert to sales. Knowledge of SEO and PPC would be beneficial but isn't essential. You also need to have excellent communication and project management expertise. Candidates will be considered from any inhouse sector and also from agency background. As well as a salary of £26,000 - £28,000, the company also offers excellent holiday allowance, enhanced pension contributions, life assurance, company sick pay, private healthcare and operate a 35 hour working week. The client will also consider candidates looking for slightly reduced hours. This Digital Marketing Executive- Acquisition is commutable from Birmingham, Tamworth, Burton on Trent, Sutton Coldfield, Nuneaton, Coventry BSMLL44685 Digital Marketing Executive, Tamworth, £26,000 - £28,000