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Brighton, East Sussex
Marketing Manager (SaaS/ Tech)
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Job Type: Full-time |
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Salary: £35,000 per annum |
Overview
Marketing Manager (SaaS, Tech) Salary £40,000 - £48,000 Brighton We are looking for a Marketing Manager with a SaaS or Tech background. This is a new role within a successful software development company based in the heart of Brighton. Working closely with the business development and product development team you will drive the launch of a new product into the market. You will be responsible for the whole marketing mix, working independently to lead marketing campaigns from concept to execution. Key responsibilities: Plan and manage the delivery of all digital marketing, including SEO and SEM Manage their social media presence across all forms of social media Work with the marketing team on their offline marketing activities such as PR and events to build their brand awareness Manage their CRM database and automation experience Measure and report performance of all marketing campaigns, and assess against goals and quantifiable metrics Coordinate with their CMO and marketing team to ensure a consistent message in our marketing approach, creative design and content across the company. What you will need: Experience in developing marketing strategies and campaigns for a SaaS product Experience leading and managing SEO/SEM, marketing database, email, social media campaigns Understanding of web design, particularly user experience and customer journeys Working knowledge of ad serving tools Experience in setting up and optimising Google Adwords campaigns Strong analytical skills and data-driven thinking with a knowledge of website analytics tools Up-to-date with the latest trends and best practices in online marketing Based in Brighton the company offer excellent benefits and a supportive work environment.