Product Features
Blog
Contact Us
Sign In
Cognito iQ
,
Newbury, Berkshire
Marketing Automation Executive
|
|
Job Type: Full-time |
|---|
Overview
Background There’s never been a better time to join Cognito iQ. We have a daring vision and a powerful, expanding product set that helps organisations with mobile workforces realise their boldest objectives. Clearly, this demands exceptional innovation from the best and brightest minds - this is where you come in. Cognito iQ has an innovative, diverse and fast-paced culture. Here you’ll enjoy a great working environment and competitive benefits package - all while pushing the boundaries of what’s 'possible’. If you want to contribute to something amazing and have a great time doing it, then today is the day: take the first step and see what Cognito iQ has to offer. Job Purpose The Marketing Executive will be responsible for planning, developing and maintaining our key CRM’s; Salesforce and Hubspot, taking ownership of all sales and marketing data, whilst defining and implementing processes to support the business across multiple functions (including Account Management and Finance). In addition you will assist in implementing a lead generation strategy by researching and analysing potential prospects and actioning campaigns to grow the sales and marketing pipeline. Key Responsibilities Day to day management and development of technical aspects of key marketing and sales systems, making and actioning recommendations for improvement. Ensure the security of our data, developing and implementing GDPR/ISO compliant processes for sales and marketing data management. Train new users in both Salesforce and Hubspot and grow the skillset across the organization Take ownership of the sales and marketing data, maintaining quality and creating actionable insights into the market that contribute to campaign strategy Segment audiences, develop lead scoring and optimize campaigns to increase efficiency Research potential prospects to build our sales and marketing pipeline Contribute to and undertake activities for continuous development of your personal skills and knowledge. Comply with and follow organisational policies and procedures, including health and safety, Ensure that your knowledge of Cognito iQ products and services is kept up to date. This role guide has been developed as a guide to the responsibilities for this role. It is not an exhaustive or restrictive list, and you will be expected to take on other, reasonable, responsibilities from time to time and according to the needs of the business. All employees of Cognito iQ are expected to comply with the Information Security policy and with the Information Security Management System that implements the policy. Person Specification Essential: Experience working with Salesforce.com with the ability to build custom apps, objects, formula fields, workflows, custom views and other content of intermediate complexity Previous experience of using a marketing automation platform such as Hubspot / Pardot / Marketo Ability to assess the impact of new requirements on Salesforce and manage impact across all upstream and downstream application, systems and processes. Proven ability to design and implement new processes and facilitate user adoption Demonstrated ability to meet deadlines and prioritise simultaneous request, managing laterally and upward Proven tenacity to reach goals set to enhance sales pipeline Creative and analytical thinker with strong problem-solving skills Demonstrable understanding of GDPR Takes ownership and pride in performance and its impact on the company’s success Flexibility and confidence to work in a customer facing team and represent Cognito iQ at trade or customer events from time to time. Prepared to assist across the whole marketing mix Understanding of quality over quantity in regards to research Desirable: Salesforce certification ADM201 & ADM211 or willingness to work towards obtaining Hubspot certification or training award Documented history of driving projects to completion Experience of working within the Legitimate Interest framework of GDPR No agencies please Benefits: Flexible working hours Casual dress Private medical/dental insurance Sick pay Work from home opportunities On-site parking Life insurance Company events & social hours Company pension Employee discounts Wellness programmes