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83zero Ltd
,
London, Greater London
Account Based Marketing Lead
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Job Type: Full-time |
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Salary: £70,000 per annum |
Overview
Account Based Marketing Lead Location - London Salary - £70,000 - £75,000 This is a fantastic opportunity for an Account Based Marketing (ABM) Lead to join a global leader in technology services and digital transformation. As the Account Based Marketing Lead , you will support the development and promotion of the Service Catalogue and go-to-market offers, by driving campaigns which are prioritised by the Executive Team. The Role Deliver qualified sales leads for the Customer Facing Groups and I&T Relationship Managers to follow up and close Support sales pursuits and wider campaigns Develop strong relationships with I&T, CFG, delivery and CTO functions Develop strong relationships with the client organisation (marketing, PR and media relations) Develop a professional and standardised "look and feel" for all materials within the group marketing guidelines Work with the Innovation, Product & Portfolio Management team within I&T to develop compelling propositions to take to market Devise and execute compelling marketing campaigns Establish innovate routes to market, including Digital Marketing and Social Media Support and drive external public events Support partner events Manage sponsorship activities and third parties Support initiatives in the UK BU and the Group as required - liaising with UK, SBU and Group Marketing Essential Skills Excellent communication and customer facing skills Solid relationship building ability Experienced in running complex technology and service-based campaigns Creative and digitally savvy Sales and business development focussed Highly organised with a great attention to detail Ability to build strong relationships with sales and delivery For a further discussion, please contact Lisa Foreman at 83Zero 83zero Limited is a boutique consultancy specialising in IT Recruitment. We provide high quality interim and permanent senior IT professionals.