Digital Performance Marketing Analyst

Harnham ,
Birmingham, West Midlands
More Details
Job Type: Full-time
Salary: £30,000 per annum

Overview

DIGITAL PERFORMANCE MARKETING ANALYST BIRMINGHAM £30,000-50,000 BENEFITS An exciting new role with a huge online brand improving performance across multi-channel campaigns using data insights. THE COMPANY: This is a massive online sports fashion retail company. They are consumer focused and all of their growth has been through digital channels, they are innovative and looking to continue on this path to set themselves apart from competitors. THE ROLE: As a digital performance marketing analyst you will sit along side a team of media specialists who are setting up campaigns. It is your responsibility to deep dive into data and understand the campaign's performance across Paid Search, Paid Social and Organic Social. You will work in Google Analytics, looking at a number of key KPIs and conversation metrics as well as working with data scientists on cross channel attribution. You'll use insights to make actionable recommendations to stakeholders across the business. YOUR SKILLS AND EXPERIENCE: - An expert in GA analysing campaigns across channels - Experience coming up with recommendations for improvements off the back of insights - Confidence to liaise with stakeholders - Ideally some Tableau experience - Knowledge of attribution modelling SALARY AND BENEFITS: - Up to £50,000 depending on experience - Competitive benefits - Great learning opportunities HOW TO APPLY: Please register your interest by sending you CV to Lucy Hughes via the Apply link on this page. KEYWORDS: IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, SQL, BigQuery, Google Ads, Google Adwords, search ads 360, doubleclick

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