Head Of Marketing

Reveal Media ,
Hampton Wick, London, Greater London
More Details
Job Type: Full-time
Salary: £45,000 per annum

Overview

About Us Reveal Media specialises in Body Worn Camera systems that capture evidence from a first-person perspective. This equipment has a proven and major impact on crime reduction, abuse against the wearer and the associated cost reductions. We have become the most successful European company in this rapidly expanding market and have sold our equipment to the majority of Police Forces in the UK as well as many local authorities and private organisations. Reveal Media has also sold into over 40 countries and is rapidly expanding its international activities. It's an exciting time to work for Reveal as we continue to lead the world in the development and application of Body Worn Video Technology. Purpose of the Role Reporting to the Exec team, the principal role of Head of Marketing is to oversee and co-ordinate the execution of the current marketing strategy to help achieve the business objectives for growth. They will manage the marketing team, as well as act as the prime interface between the Board and other functions in the business, particularly sales and support. Opportunities to improve the marketing strategy will be available, however the initial responsibility is not to create from scratch, but to build on an already successful program. Working with the team, the head of marketing is ultimately responsible for overseeing lead generation and customer touchpoints through: brand creation and direction; digital presence, advertising, marketing automation and email; events and exhibitions; PR; brand assets and relationships with 3rd parties. Analysing and understanding ROI across the various markets and industries is essential to ensure that limited resources are efficiently and effectively applied. Responsibilities Marketing Strategy for lead generation Execute marketing strategy across territories to generate leads for the sales teams Provide marketing support to sales teams within territories When possible implement improvements to the strategy Brand Creation and Direction Oversee brand management and ideation Oversee asset and content creation Digital Presence With the team manage website: strategy, design, build, optimisation, maintenance and analytics Liaise with multiple 3rd party partners Work with team to cultivate online social and digital media presence Advertising Oversee research, strategies, planning, creation and management of company advertising and campaigns Manage budgets Understand reports, identify insights and set the course for improvements Marketing Automation and Email Manage marketing automation software (Pardot) Landing page and form creation, management and reporting Oversee email marketing strategy and work with team in creation, execution, analysis and optimisation of emails Events and Exhibitions Event and Exhibition strategy Project management and execution Analysis and reporting Managing marketing team Project manage team and delegate responsibilities and tasks - own key projects Conduct regular report meetings as well as quarterly/annual appraisals and development management Qualifications, Skills and Experience Essential Knowledge and understanding of: Branding CRM, Marketing Automation and CMS systems Digital marketing and Search Engine Optmisation Social Media Platforms Event/Exhibition logistics Experience with the above Professional Marketing qualification Proven marketing experience People Management experience Desirable Degree in a relevant discipline

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