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ADLIB
,
Bath, Somerset
B2B Marketing Executive/Manager
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Job Type: Full-time |
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Salary: £25,000 per annum |
Overview
Fast growth SaaS/Tech Start-Up. Varied Campaign Led Role. Flexible/Remote Working Opportunity. Here is a great opportunity to join a fast growing SaaS business in Bath as their new B2B Marketing Executive/Manager. Working with a new challenger brand, who have developed an innovative piece of software, you will develop a digital first strategy and execute a number of multichannel brand awareness and lead generation campaigns. This is a role that rewards someone who can bring ideas, creativity and the ability to run acquisition campaigns that will drive the growth and user base of this company. The company can offer flexible/remote working, but this is not a Part-Time or reduced hours role. What you’ll be doing This is an all encompassing B2B marketing role where you will develop the marketing strategy and plan, but will also be hands on with the tactical execution of multichannel campaigns. This is a commercial role where you will be helping generate new business opportunities by running a mix of lead generation campaigns. Focusing on both inbound and outbound methods, you will nurture potential clients through effective email communications, utilising the CRM and automation tools already in place. With the website about to launch, you will create relevant content positioning the business as thought leaders and experts within their field, and you will support this with social media activity. As well as delivering multichannel campaigns, you will be adept at tracking and analysing the results using both quantitative and qualitative methods. You’ll also have graphic and web designers to help you create collateral such as leaflets, brochures, infographics and banners across digital and printed media. What experience you’ll need to apply Previous experience within a B2B Marketing role Ideally having experience within Tech/SaaS/Software or within a Start-Up environment Good multichannel campaign management Experience of delivering lead generation campaigns Strong content/copywriting skills Good knowledge of digital channels, especially SEO, Email, CRM, Social Data driven with good knowledge of analytics such as Google Analytics What you’ll get in return for your talents This is a great company to be joining with exciting growth plans. There is a competitive salary on offer depending on your experience, 25 days holiday plus BH, genuine career progression opportunities, it’s a really exciting place to be. What next If this sounds like the role you’ve been looking for then please click to apply now, or contact Chris for more information.