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Witherslack Group
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Kirkby Lonsdale, Cumbria
Marketing Manager
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Witherslack Group is decidedly different. Where others look the other way and see limitations – we see possibilities. We’re changing young people’s lives for the better through our state-of-the-art schools and children’s homes. What stronger proposition could a Marketing Manager ask for? We’re growing quickly, opening new schools and homes across the country. Over time, you’ll develop a deep understanding of the interwoven needs of parents, carers and colleagues using insight and analytics. It’s this unique perspective that’ll help you create and execute marketing plans so more and more people will come to understand the great work we do. It certainly has a feel-good factor you just don’t get with other kinds of commercial marketing. The sort of person we’re looking for has to be pretty special. Not just an experienced marketer, able to work at a fast pace and become a dependable source of marketing know-how. We need something a little more intangible: someone with a genuine sense that doing good is as important as making a living. The kind of person who leads by example, is a consummate professional (organised, detail-focussed and creatively-minded) and, yet, who respects different perspectives on original ideas and critical thinking. Because we’re all focused on the same overarching goal: to improve young lives. From our beautiful Lake District office (easily commutable from the M6 and A65), you’ll be keeping pace with the rapid developments in our organisation, whether that’s championing the Group as an employer of choice, establishing brand partnerships with like-minded organisations or managing workflow of external providers. Our achievements have been hard won through the application of strategy – and as Marketing Manager, you’ll continue that approach ensuring all the essentials of marketing are fit for purpose and truly reflect our vison – from brand guidelines and tone of voice, through to design and external communications. When your purpose is as special as ours is here at Witherslack Group, that’s a pretty serious undertaking, but one that comes with some great rewards. Our ideal Marketing Manager will have: • Experience in creating assets and campaigns to bring to life brand strategy through digital, print, social media, email and PR channels • Website content management experience • Strong copywriting skills • A marketing degree or equivalent • Leadership/management experience (ideally) • Microsoft Office experience and, ideally, a graphic-design qualification Rewards We know you’re going to do great things. So, we offer a salary and benefits package that’s among the best in our sector: 35 days’ holiday, including Bank Holidays A contributory pension scheme, up to 5% Extensive Group staff benefits, such as a Medicash Health Plan/Employee Assistance and Cycle to Work Scheme Comprehensive induction Life insurance based on two times your annual base salary Health cash plan e.g. dental, optical and physiotherapy 24/7 counselling service For a full job description and person specification, please see the attached document. This post is subject to an Enhanced Disclosure check. The Witherslack Group is committed to safeguarding and promoting the welfare of its young people. This post is subject to an enhanced DBS check. We are an equal opportunities employer welcoming applications from all sections of the community.