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Louis~Hampshire
,
London, Greater London
Senior Field Marketing Campaign Manager
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Job Type: Full-time |
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Salary: £50,000 per annum |
Overview
Senior Field Marketing Campaign Manager c£58k plus Bonus, Car allowance, and Benefits London The client is a multinational Group which provides a portfolio of leading-edge technology solutions combining products, software, and services. These are deployed within a variety of environments and applications for B2B customers across a range of sectors throughout the UK. Customers encompass SME, Enterprise and Public Sector. The role is responsible for defining and delivering lead generation / demand generation programmes in support of extensive field based sales and business development operations. Collaborating closely with Product and Sales leadership, the role will deliver go-to-market strategies and tactical campaigns across the full portfolio of solutions and services. There is a diverse range of target verticals and end-users, and as such market and customer profiling and segmentation will be key to shaping impactful marketing campaigns across the sales journey and funnel. Effective campaign analytics and reporting will be critical, using insight to inform tactics and campaigns in order to maximise leads, conversions and revenues. The role will integrate a range of digital and offline media and channels including direct marketing, web, email campaigns, social, paid media / PPC, events, sales tools, and CRM. Candidates will be experienced in creating and implementing multi-channel campaign programmes focused upon lead generation and customer acquisition, in support of field based sales operations. This will have been gained in a B2B environment, ideally IT or technology led solutions or services. Exceptional project management skills will be important, as is the ability to work collaboratively, and to manage and deliver to budget and timescale.